At the site of a collapsed grandstand on the route of the Rose Parade, two men hold a sign reading "All parties entering stand or parking cars on these premises New Years day 1926 do so at their own risk. Paul Mahoney."
1927 was the first year the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song. The float sponsored by the Beverly Hills Chamber of Commerce represents a hill with cottages suspended above the world, which was revolving. It was the winner of the Grand Sweepstakes. Photograph appears in "PASADENA'S 38th ANNUAL ROSE TOURNAMENT," Los Angeles Times, 02 Jan. 1927: 27.
A similar photograph appears with the headline, “Long Beach Depicts Sea of Roses and Metropolitan Water District Parker Dam,” Los Angeles Times, 3 Jan 1939: 3
View of float with a Spanish dancer on a platform performing to music created by 4 musicians standing behind her. The float was entered by the Alhambra Chamber of Commerce and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
Viking ship float with a dragon figurehead for the bow and guided 8 Viking maids. This image is a detail of the dragon figurehead with one Viking maiden.
"River of Destiny" float shows the Colorado River flowing from heather and pompom mountains at the back, through desert and a channel in another mountain to a land of flowers. Two little girls, June Muhleman and Jane Putney, play in the flowers. The float was entered by the Metropolitan Water District. The float is shown heading east on Colorado Blvd. on the first block east of Orange Grove Blvd. at the start of the parade route.
Spectators watching a car and a float in the form of a covered wagon drawn by a team of horses in the Tournament of Roses Parade. A man standin next to the horses holds a sign reading: "Pasadena Elks."
Rose Parade spectators and policeman standing in front of commercial buildings at 89 East Colorado Blvd. Two commercial signs read: "Hunter & Williams Quitting Business Sale...," and "$1.00 Dollar Frocks."
"The Wedding of the Orange" float with Lucille Brown as the bride, Alpheus Hott as the bridegroom, Norton Barnum as the minister, Eddie Rogers as the best man, Daisy Herlinger as the matron of honor, Frances Atwood, Brownette Kramer, Margaret Cairnes, Ruth McGraw, and Mildred Waycott as bridesmaids. The float was entered by the San Bernardino National Orange Show.
Close-up view of a little girl seated on a float, possibly the "A Midsummer Night's Dream" float, wearing a costume with a satin bodice, tutu skirt and light wings. The house in the background indicates that the float is on Orange Grove Blvd., probably before the start of the Rose Parade.
View of a float commemorating the recent completion of the Angeles Forest Highway entered by the city of Antelope Valley. The float rider is Ann Steddom, a senior at Antelope Valley Joint Union High School, seated on a floral throne. Spectators view the parade from a grandstand on the right, located on the north side of Colorado Blvd. on the first block east of Orange Grove Blvd.
The "Sunset in Haiti" float features a floral arch representing a sunset over a floral mountain and ocean. Bee Richardson, Alice Wright and Jane Hagenbush were the riders; 2 riders are visible. The float was entered by the Pasadena city schools and is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
View down the Rose Parade route on West Colorado Blvd. from St. John Avenue, facing east, towards spectators and a marching band. The Orth Storage commercial building on the right is was located at 238 W. Colorado Blvd. Opposite is a commercial sign reading "Chrysler Plymouth." This block later became a freeway overpass.
The float features Father Time, Donald Simpson, leaning on his scythe standing in front of a floral hour glass, with a Happy New Year, Bobby Shields, seated nearby. The float was entered by the Pasadena Junior Chamber of Commerce.
In a floral garden, the Chinese moon gate is rendered as a bamboo gate within a floral arch with Helen Anthony in a Chinese headdress, silk jacket and trousers standing beneath the arch and Charlotte Havlu in a Chinese robe seated on the steps. The float was entered by the Pasadena Chamber of Commerce.
Close-up view of a Manon Harder in a gown and veil next to the chrysanthemum Firebird on the Rose Queen's float. The Ms. Harder was one of the outwalkers for the float.
The "Treasure Ship" float with a Spanish galleon bearing golden gifts; the intended inhabitants of the float were driven away by the rain. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Hotel Vista del Arroyo.
Two men carry a woman on stretcher with planks from a collapsed Rose Parade grandstand strewn on the ground and people standing between cars behind them.
Float drawn by horses with 2 men in costume holding the reins, a child in costume on top and with a child in a butterfly costume walking along side. The float is followed by a bagpipe band.
Close-up view of the "Peacock" float in the Tournament of Roses Parade with the queen, Marjorie Wise, with Betty Service and Gene Beerkle, maids in waiting seated in a pagoda-like structure at the back. Outwalkers carrying bouquets of roses, dressed as peacocks and attached to the float with pink ribbons. The photograph was taken on Orange Grove Blvd. before the start of the Rose Parade.
Band of horn players on horseback. Instruments include trumpets, trombones, saxophones, clarinets, tubas and drums. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the band in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
Close-up of Helen Waters on the "Birds of Paradise" float, seated between the floral birds at the end of the float. The float was entered by the city of Los Angeles and was photographed on Orange Grove Blvd. before the start of the parade.
View of the "Rainbow Fleet" float with three floral sailboats guided by Shirley Bloomfield, Virginia Shreiber and Jean Carroll Christian next to a tall light house. The float was entered by the Hotel Coronado and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
Young women carrying the "Huntington Park High School Band" banner, followed by a drum majorette and the band. The Orth Storage building on the left was located at 238 West Colorado Blvd. (the block later became a freeway overpass). On the right, signs painted on the side of a commercial building read: "Chevrolet, Gwynn Johnson, 245," and "H. R. Slayden."
Reported in "FLOATS BANKS OF FLOWERS: Dozens of Entries by Cities and Groups Present Sights Possible Only in Southland," Los Angeles Times, 02 Jan. 1924: A1.
The Hermosa Beach float features a young woman seated on top of a huge foliate wave. Reported in "Floats banks of blossoms...," Los Angeles Times, 02 Jan. 1924: II:7.
Photo appears with the article "PAGEANT BEAUTY'S OWN: Pasadena Rose Tournament Parade Sees Loveliness of Southland in Splendid Review Ideal Weather for Crown City's Tournament Helps Make Success of Annual Event ROSE PAGEANT LOVELY SIGHT..." Los Angeles Times, 02 Jan. 1923: II 1.