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Tree planting ceremony honoring Beethoven's Ninth Symphony, April 20th, 1934.

Description:
Trees are planted to honor Los Angeles's patron of music, and as part of a ceremony marking the end of a series of concerts by the Los Angeles Philharmonic as led by conductor Otto Klemperer. The trees planted were nine eugenia trees, planted in a semi-circle around the statue of Beethoven in Pershing Square, as a represtentation of his Ninth Symphony.Pictured from left to right are Klemperer, Mayor Shaw, and John Smallman, founder of the Smallman Oratorio Society.
Date:
April 20, 1934
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Tree planting ceremony honoring Beethoven's Ninth Symphony, April 20th, 1934.

"Neptune's Chariot" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
View of the "Neptune's Chariot" float with a giant sea turtle pulling a shell chariot. The sea god and 2 attendants are absent due to the rain. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Texaco company.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
"Neptune's Chariot" float in the Tournament of Roses Parade, Pasadena, 1934

Will Rogers Commemorative float at the Tournament of Roses Parade, Pasadena, 1936

Description:
A tribute to Will Rogers, following his death the previous year, at the 1936 Tournament of Roses Parade, surrounded by an unknown number of spectators. A tribute by the Union Oil Company, the float depicts a riderless horse in front of a large star to represent Rogers's career. The float won the grand prize award for the parade.
Date:
January 1, 1936
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Will Rogers Commemorative float at the Tournament of Roses Parade, Pasadena, 1936

Prize-winning parade float sponsored by Lockheed Aircraft Corporation and the International Association of Machinists appears in Pasadena Tournament of Roses Parade, Pasadena, 1946

Description:
Prize-winning parade float featuring women in costume representing one of the "Big Five" nations: the United States, England, France, China, and Russia. The float was sponsored by the International Association of Machinists, District Lodge 727, and engineers from the Lockheed Aircraft Corporation. The float was used in the Pasadena Tournament of Roses Parade in 1946. The women in the photograph are from left to right: Sherry Purkiser, Miss Russia; Ronnie Baukand, Miss China; Marjorie Hemmingway, Miss United States; Patricia Kubelka, Miss France; and Jeanne Gilliland, Miss England.
Date:
January 1, 1946
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Prize-winning parade float sponsored by Lockheed Aircraft Corporation and the International Association of Machinists appears in Pasadena Tournament of Roses Parade, Pasadena, 1946

"Bride of the Sea" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
The "Bride of the Sea" float representing a beautiful young maiden riding beneath a floral canopy. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of Santa Monica.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
"Bride of the Sea" float in the Tournament of Roses Parade, Pasadena, 1934

"Old Ironsides" float in the Tournament of Roses Parade, Pasadena, 1934"Old Ironsides" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
The "Old Ironsides" float was a floral replica of the historic frigate of the American navy. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float on the right in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of San Diego.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
"Old Ironsides" float in the Tournament of Roses Parade, Pasadena, 1934"Old Ironsides" float in the Tournament of Roses Parade, Pasadena, 1934

"Little America" float in the Toutnament of Roses Parade, Pasadena, 1934

Description:
The first base was established in 1929, while the last, Little America V, was established in 1956 at Kainan Bay. Little America II was established in 1934, and during the 1934-1935 expedition, many souvenir letters were sent from Little America, using a commemorative postage stamp issued by the U.S. government. Glendale's float received a special award, a consolation prize after the float's entry having been delayed en route to the parade.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
"Little America" float in the Toutnament of Roses Parade, Pasadena, 1934

Floral-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

Description:
A floral-themed float including a throne, costumed participants and glowing flowers created for the Hoover Dam Power Inaugural. The celebration was held to honor the first instances of power-production from the dam. Downtown Los Angeles was flooded with 7.2 million candle-power light, and engineers claimed that the display was visible from 100 miles away.
Date:
October 9, 1936
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Floral-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

Pasadena Clearinghouse float in the Tournament of Roses Parade, Pasadena, 1931

Description:
Pasadena Clearinghouse float with cornupocias spilling flowers and the word "Banks" written in flowers on the side. Two girls can be seen ringing New Years bells with the hat of a third girl just visible. The float is probably near the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:
January 1, 1931
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
OpenUCLA Collections
Pasadena Clearinghouse float in the Tournament of Roses Parade, Pasadena, 1931

"Dawn" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
"Dawn" float with 4 white horses in flowers drawing a golden chariot driven by Apollo, portrayed by Warren Jones. Behind Apollo is a representation of the dawn with a rising sun on Mount Olympus. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Pasadena Water Department.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Dawn" float in the Tournament of Roses Parade, Pasadena, 1934

"Peacock" float in the Tournament of Roses Parade, Pasadena, 1935

Description:
View of Santa Barbara's sweepstakes winning "Peacock" float with twins Marguerite and Mary Somerville reading fairy stories in a garden composed of 2 urns and a fountain at the front, mechanical peacocks and steps leading to a large peacock in the center, and classical structure with columns and more urns at the back. The float was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:
January 1, 1935
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Peacock" float in the Tournament of Roses Parade, Pasadena, 1935

"Dreams of Pasadena" float in the Tournament of Roses Parade, Pasadena, 1931

Description:
"Dreams of Pasadena" float with a butterfly on top of stacked circular floral stages in front of the Tournament of Roses queen, Mary Lou Waddell, seated on a throne and with smaller butterflies on the sides of the float. Ropes of pink sweetpeas extend to 4 outwalkers. The float was entered by the Tournament of Roses and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd. with the Goodhue Flagpole in the background.
Date:
January 1, 1931
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Dreams of Pasadena" float in the Tournament of Roses Parade, Pasadena, 1931

"Celestial Dragon" float in the Tournament of Roses Parade, Pasadena, 1935

Description:
The "Celestial Dragon" float features a floral dragon on a stairway, coiled around a pagoda. A float rider in a Chinese dress and lovely headdress is visible (Violet Leong or Midred Ginn). The float was designed by E. M. Pitzer and was entered by the Firestone Tire and Rubber Company and was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:
January 1, 1935
Resource Type:
still image
Collection:
OpenUCLA Collections
Los Angeles Times Photographic Collection
"Celestial Dragon" float in the Tournament of Roses Parade, Pasadena, 1935