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Inglewood Post's float in the 1936 annual march of the American Legion and veterans of the first World War.

Description:
The Inglewood Post's float in the annual state parade of the American Legion, during which veterans of the first World War took to the streets of Los Angeles en masse along with bands, floats, drum and bugle corps. Nearly a quarter of a million people participated in the march. The Inglewood Post's float attracted particular attention for its large floral representation of the American Legion's insignia, center.
Date:
August 11, 1936
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Inglewood Post's float in the 1936 annual march of the American Legion and veterans of the first World War.

Parade celebrates Aimee Semple McPherson's 25th year of ministry service, Los Angeles, 1935

Description:
Parade floats and a procession of vehicles drive through downtown Los Angeles on the way to City Hall in celebration of Aimee Semple McPherson's 25th year of ministry service. The parade ended at the City Hall steps where McPherson greeted approximately 5000 people and the Mayor. Aimee Semple McPherson was a Los Angeles evangelist in the 1920s and 1930s who founded the Foursquare Church and Angelus Temple.
Date:
January 7, 1935
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Parade celebrates Aimee Semple McPherson's 25th year of ministry service, Los Angeles, 1935

Members of Angelus Temple ride a parade float, Los Angeles, 1935

Description:
Unidentified members of the Angelus Temple house of worship ride on a parade float. The parade celebrated Aimee Semple McPherson's 25th year of ministry service. The parade ended at the City Hall steps where McPherson greeted approximately 5000 people and the Mayor. Aimee Semple McPherson was a Los Angeles evangelist in the 1920s and 1930s who founded the Foursquare Church and Angelus Temple.
Date:
January 7, 1935
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Members of Angelus Temple ride a parade float, Los Angeles, 1935

Crowd watches parade celebrating Aimee Semple McPherson's 25th year of ministry service, Los Angeles, 1935

Description:
Crowd watches parade floats and a procession of vehicles drive through downtown Los Angeles on the way to City Hall in celebration of Aimee Semple McPherson's 25th year of ministry service. The parade ended at the City Hall steps where McPherson greeted approximately 5000 people and the Mayor. Aimee Semple McPherson was a Los Angeles evangelist in the 1920s and 1930s who founded the Foursquare Church and Angelus Temple.
Date:
January 7, 1935
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Crowd watches parade celebrating Aimee Semple McPherson's 25th year of ministry service, Los Angeles, 1935

Electrical-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

Description:
An electrical-themed float including a throne, costumed participants and an imitation crystal ball created for the Hoover Dam Power Inaugural. The celebration was held to honor the first instances of power-production from the dam. Downtown Los Angeles was flooded with 7.2 million candle-power light, and engineers claimed that the display was visible from 100 miles away.
Date:
October 9, 1936
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Electrical-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

Floral-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

Description:
A floral-themed float including a throne, costumed participants and glowing flowers created for the Hoover Dam Power Inaugural. The celebration was held to honor the first instances of power-production from the dam. Downtown Los Angeles was flooded with 7.2 million candle-power light, and engineers claimed that the display was visible from 100 miles away.
Date:
October 9, 1936
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Floral-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

Grecian-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

Description:
A Grecian-themed float including columns and costumed participants created for the Hoover Dam Power Inaugural. The celebration was held to honor the first instances of power-production from the dam. Downtown Los Angeles was flooded with 7.2 million candle-power light, and engineers claimed that the display was visible from 100 miles away.
Date:
October 9, 1936
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Grecian-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

"Dawn" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
"Dawn" float with 4 white horses in flowers drawing a golden chariot driven by Apollo, portrayed by Warren Jones. Behind Apollo is a representation of the dawn with a rising sun on Mount Olympus. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Pasadena Water Department.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Dawn" float in the Tournament of Roses Parade, Pasadena, 1934

Normandie Avenue School students with float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

Description:
Related to Los Angeles Times article, June 6, 1925, “California the Golden” Notable Achievement, Spectacle of Schools Depicting History of State Acclaimed by Visiting Shriners. The public schools’ contribution to the Shrine entertainment, “California the Golden” … "Painted Council Rock," Normandie-avenue school ...
Date:
June 5, 1925
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
OpenUCLA Collections
Normandie Avenue School students with float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

Polytechnic High School students on float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

Description:
Related to Los Angeles Times article, June 6, 1925, “California the Golden” Notable Achievement, Spectacle of Schools Depicting History of State Acclaimed by Visiting Shriners. The public schools’ contribution to the Shrine entertainment, “California the Golden” … "Incas," Polytechnic High School ...
Date:
June 5, 1925
Resource Type:
still image
Collection:
OpenUCLA Collections
Los Angeles Times Photographic Collection
Polytechnic High School students on float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

Manchester Avenue School students on float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

Description:
Related to Los Angeles Times article, June 6, 1925, “California the Golden” Notable Achievement, Spectacle of Schools Depicting History of State Acclaimed by Visiting Shriners. The public schools’ contribution to the Shrine entertainment, “California the Golden” … "Altar of the Kachinas," Manchester-avenue school ...
Date:
June 5, 1925
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
OpenUCLA Collections
Manchester Avenue School students on float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

"California Poppies" float in the Tournament of Roses Parade, Pasadena, 1935

Description:
Milk flows from a large tilted bottle tended by a milk maid (Dorothy Bowster) on the "California Poppies" float entered by the Golden State Milk Co. The milk bottle rests on a large poppy. Float riders are seated in large poppies on the front of the float and another rider is seated on a throne behind the milk bottle. The float riders are: Sue Ann Eschmeyer, Anniece Achieris, Maxine Bennett, May Jane Bowser and Joan Davids. The float was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:
January 1, 1935
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
OpenUCLA Collections
"California Poppies" float in the Tournament of Roses Parade, Pasadena, 1935

Selma Avenue School students, on and around float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

Description:
Related to Los Angeles Times article, June 6, 1925, “California the Golden” Notable Achievement, Spectacle of Schools Depicting History of State Acclaimed by Visiting Shriners. The public schools’ contribution to the Shrine entertainment, “California the Golden” … "Caravel of Cabrillo," Selma-avenue school ...
Date:
June 5, 1925
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
OpenUCLA Collections
Selma Avenue School students, on and around float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

San Pedro High School students with float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

Description:
Related to Los Angeles Times article, June 6, 1925, “California the Golden” Notable Achievement, Spectacle of Schools Depicting History of State Acclaimed by Visiting Shriners. The public schools’ contribution to the Shrine entertainment, “California the Golden” … "Spanish Treasure Galleon," San Pedro High School ...
Date:
June 5, 1925
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
OpenUCLA Collections
San Pedro High School students with float, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

"Dream of Youth" float in the Tournament of Roses Parade, Pasadena, 1933

Description:
"Dream of Youth" float depicting a fairyland theme in the early morning with a silver moon setting. A figure of a young man with his arms open is at the front of the float and a queen is seated in the center. The float is seen at the intersection of Colorado Boulevard and Orange Grove. Entered by the Pasadena Water Department.
Date:
January 2, 1933
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Dream of Youth" float in the Tournament of Roses Parade, Pasadena, 1933

Berendo Junior High School students in costume on float depicting California history, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

Description:
Float decorated as sailing ship The Golden Hind, with about seven students riding costumed as Sir Francis Drake and crew, with sign reading Golden Hind, Drake's Ship, Berendo Junior High, on coliseum track with audience in background
Date:
June 5, 1925
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
OpenUCLA Collections
Berendo Junior High School students in costume on float depicting California history, Shriners' parade, Los Angeles Memorial Coliseum, Los Angeles, 1925

"Venus" float in the Tournament of Roses Parade, Pasadena, 1935

Description:
The Long Beach float with Venus, Virginia Johnson, in a sunburst throne with her attendants, Joan Slaughter, Margaret Burley, Mary Lou Turner and Gladys McCleary, dressed in Grecian robes in pastel shades. A huge peacock heads the float, with a fountain in the center supporting 2 green cockatoos with orchid tails. The float is seen passing the Goodhue Flagpole at the intersection of Orange Grove. Blvd. and Colorado Blvd.
Date:
January 1, 1935
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Venus" float in the Tournament of Roses Parade, Pasadena, 1935

"Firebird" float in the Tournament of Roses Parade, Pasadena, 1935

Description:
The float of the Rose Parade Queen, Muriel Cowan, features a large Russian Firebird composed of yellow chrysanthemums and lavender sweet peas at the front and three Russian mosques with domes covered in yellow pompoms at the back, behind the queen's throne. The queen is accompanied by six attendants (Dorothy Bruce, Emily Bettainer, Lynn Smith, Shirley Chamberlain, Catherine Butler and Lucille Spelts) and four outwalkers in gowns and veils are also visible, including Manon Harder in front on the left.
Date:
January 1, 1935
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Firebird" float in the Tournament of Roses Parade, Pasadena, 1935

"Hollywood Pioneers Animal Show" truck in the Loyalty Day Parade inaugurating Boys' Week, Los Angeles, 1926

Description:
"Boys' Week" was first held in New York City in 1920. By the mid 1920's it was held in 600 locations in 25 countries. By 1928 there were 3,000 events. In 1934 Boys’ Week officially be-came known as Youth Week. In 1936 it was renamed Boys’ and Girls’ Week. One of the features of Boys' Week was to have High School boys accompany adults around businesses, municipal offices and the like and then actually run them on the last day.
Date:
May 1, 1926
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Hollywood Pioneers Animal Show" truck in the Loyalty Day Parade inaugurating Boys' Week, Los Angeles, 1926

"Rainbow and the Pot of Gold" float in the Tournament of Roses Parade, Pasadena, 1933

Description:
"Rainbow and the Pot of Gold" float with four fairies seated on a half rainbow and a mound of oranges representing the pot of gold at the base of the rainbow. Three outwalkers holding streamers are visible. The float is seen at the intersection of Colorade Blvd. and Orange Grove Blvd. Entered by the city of Covina.
Date:
January 2, 1933
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Rainbow and the Pot of Gold" float in the Tournament of Roses Parade, Pasadena, 1933