Float with a person in costume seated next to a striped tent with small palm tree placed saround it. A floral sign on the side identifies the sponsor of the float as the "W. K. Kellogg Arabian Horse Ranch." The float is at the intersection of Colorado Blvd. and Orange Grove Blvd.
Unidentified garden float with a fountain in a garden in front of a structure, all carpeted in greenery and flowers, with a boy and girl and others on the float and 11 visible outwalkers in satin jump suits, plumed caps and wings.
The "Venetian Gondola" float, about 35 feet on length, is steered by a young girl costumed as the gondola. The float was entered by the Hotel Huntington. The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd. with the Goodhue Flagpole on the right.
View of the "Chivalry" float, entered by Burbank city schools with Joy De busk (Debusk), dressed as a woman of medieval times, seated on a throne and a little girl seated in front of her.
"Birth of the American Flag" with Betsy Ross (actress Priscilla Lawson) working on one section of the flag. The float was submitted by the city of North Hollywood. The float is passing the Goodhue Flagpole in the center of the intersection of Orange Grove Blvd. and Colorado Blvd.
"Heart of the San Gabriel Valley" float with 7 girls dressed as fairies and 2 women in costume seated in greenery with a big heart of pink carnations at the back of the float. The float was entered by the Pasadena Chamber of Commerce.
17-year-old Barbara Dougall was given thunderous applause from her legion of subjects at the Tournament of the Roses, the Crown City's New Year's gift since 1888.
Father and mother seated on the street in front of the curb with their son, wearing a striped sweater and knickers, standing between them and a baby on the mother's lap and four more small children standing on the right next to a seated woman on the route of the Rose Parade
Float representing the China clipper airplane with 'Los Angeles' and 'China Clipper' written on it viewed by crowd to celebrate Los Angeles Pacific air connections. Riding that float are Mariella Ferguson in Spanish costume at the front, and Virginia Grondahl in Hawaiian costume at the back
Spectators on the route of the Rose Parade. A sign reads: "Xmas week, Dec. 26-Jan. 1, Merchants Indoor Carnival in Carmelita Gardens, Free, Prizes, Entertainment, Music"
At center, from left to right, Alice Phelan and B. F. Enyeart, Burbank Schools Superintendent, pose in front of the framework for the Burbank City Schools' float entry into the Tournament of Roses. They both stand in profile, facing left, but turn their heads towards camera. Alice Phelan holds onto the framework behind her as she casts her gaze downward. The incomplete float stands in partial view behind them. Its design appears to emulate tracery and stained glass elements seen in Gothic architecture.
Small float with male driver in white suit and hat and, perhaps, butterflies. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
This float features a replica of the Rose Bowl and life-size figures of the Stanford Indian and the Columbia Lion. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by Stanford University.
A young woman in Grecian costume places a wreath on a victorious Greek athlete on a floral platform framed by four Olympic torches on the San Jose Fiesta de las Rosas Association float. Two additional women ride the float, which is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
Elks Lodge marching band with a banner partially reading "...Lodge...B. P." followed by a float in the form of an Uncle Sam hat the Drummer Boys of '61 portrayed by G.A.R. veterans riding inside the hat.
A similar photograph taken on the same occasion appears with the headline, “Fiftieth Rose Parade Thrills Record Throng,” Los Angeles Times, 3 Jan 1939: 2.
The "Enchanted Lands" float features a large floral replica of the California Building (a Spanish Colonial building designed for the by architect Bertram Goodhue for the 1915-1917 Panama–California Exposition held in San Diego to celebrate the opening of the Panama Canal) with a bell tower and dome reproduced with yellow, white and bronze chrysanthemums. A sign on the side of the float reads "San Diego, World Exposition City, 1935." On the visible corners of the float are float riders in costume with decorations featuring (L to R) a Spanish-American mission, a Chinese bridge, and a South Seas palm. The Goodhue Flagpole at the intersection of Orange Grove Blvd. and Colorado Blvd. is visible behind the float.
South Gate's Rose Parade float is seen in the foreground. Its theme was "Memories in Music" and it had a sound feature as well as a floral harp, trumpets, and a recorder. South Pasadena's entry is seen in the background.
The "Southern California Farm House" float is formed of cornflowers and white flowers with a garden in front and a rising sun behind the house. The float riders are Lois Weston and Leland and James Clemson. The El Monte entry is seen at the intersection of Orange Grove blvd. and Colorado Blvd. with the Goodhue Flagpole in the background on the right.
View of Dorothy Edwards, queen of the tournament, seated on a floral butterfly throne beneath a floral canopy with her fairy attendants Eleanor Braden, Joyce Dunkerly, Norma Hassler and Jeanne Thomson.
Pilgrim days with a church and steeple set back in a forest and with Florence and Stanley Astenleiter and their 5-year-old daughter Yvonne, costumed in 17th century garments in the front.
The United Service Clubs Rose Parade theme float was "Schooldays." It featured a schoolhouse on a hill, with an arbor and a well. Those riding on the float were; Beth MacLeod, 12; Betty Goodman, 12; Phyllis Newcomer, 12; Jeannette Selph, 14; and Jimmy McNary, 7.
Float created as a tribute to Will Rogers shows a white horse, probably Soapsuds, with a lowered head and empty saddle, its reins trailing on the ground, on a raised platform. A radiant star is behind Soapsuds and a U. S. flag is draped on the platform in front of him. The float was entered by the Union Oil Company.
"Adhorable Babies" float carrying 18 children in a golden, cup-shaped trophy in the center with a floral sign reading "Our Future Champions" and 29 children on the main platform dressed in costumes of different countries competing in Olympiads. The float is decorated with shields ornamented to look like coats of arms with carnations and pigeons were steadily released from the trophy during the parade. The float was lead by another small float in the form of a swan (image no. 21198/zz002cp5vz) and was entered by the Adohr Creamery Company. the float location in the image is the intersection of Orange Grove Blvd. and Colorado Blvd.
A multi-tiered float features ten women. In the center, Mrs. Joseph Parr "playing" the harp, Patricia Shaw seated in the back, and behind her two trumpeters, Donna Mullenger and Saraine Furie. The six other women on the float are, in no order: Josephine Larusso, Leona M. Roberts, Jeanne Hutchens, Mary Henderson, Gloria Crocker, and Dorothy Brown.
Float with enthroned queen holding streamers attached to a large floral globe. At the front is a bird (dove?) and a U. S. flag and several young women are seated on the floral carpet of the float with 2 outwalkers visible as well. The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
Three-layer wedding cake float on a gondola-like boat and topped with boy and girl, Harold Van Horn and Ardath Aline Elsasser, dressed as a bride and groom beneath an archway. Inscribed in flowers on the side of the boat: Davis.... The float was entered by the Davis Perfection Bakery.
Voe Yoke portraying a winged woodland elf standing, in shiny costume with insect-style wings, on flower-covered float, possibly with floral sign "CLEARING" in the foreground. The float was entered by the Clearinghouse Association.
A Tournament of the Roses parade float with a European theme (probably the entry from Czechoslovakia). The participant furthest to the left is wearing a traditional Eastern-European dress, while the three participants to the right of the float are wearing gowns. The float is decorated with palms and other various foliage, and a two-dimensional sun is suspended within an arch flanked by monumental vases of flowers. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
Float depicting Ocean Park amusement rides, with about 10 riders, including about 8 children, visible, with crowd, trees, and houses in background. The float was entered by the city of Santa Monica.
"Mandalay" float representing the love boat in the play "East is West." One participant is wearing a traditional Chada hat and costume while others don tunics and round hats. The float was entered by the city of Whittier.
Three-layer wedding cake float on a gondola-like boat with boy gondolier and girl riding in the boat and topped with boy and girl, Harold Van Horn and Ardath Aline Elsasser, dressed as a bride and groom beneath an archway. Inscribed in flowers on the side of the boat: Davis.... The float was entered by the Davis Perfection Bakery.
Close-up of a girl wearing a traditional Chada hat and a robe and wielding a scepter on the "Mandalay" float representing the love boat in the play "East is West." The float was entered by the city of Whittier.
"Song of the Nile" float with two sphinx statuettes before lounging, costumed participants. One character fans the others with peacock feathers. The float is covered with leafy foliage, and a vase and other decorative elements are visible. The float was entered by the Pasadena Theatres, Inc.
"La Paloma" float with white doves suspended over a garden inhabited by 6 persons in Spanish attire, including a man in a hat playing lute near center, and singers Jose Arias, Thea La Forte, Sybil Tyler and Ella Archer. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
Front portion of Rose Parade float, with shiplike prow, young woman seated on side, and large vase with three roses created with flowers, with crowd in background. The float may be the entry from the Pasadena Realty Board.
Front portion of Rose Parade float, with three women in robes or tunics holding poles, large bird and bell sculpted of flowers near front, with crowd in background
The Spanish galleon float has young women in Spanish costume as rowers and one man in Spanish costume stands in front of the sail and another walks beside the float.
Archway of flowers representing a hill with cottages and with a floral "Beverly Hills" sign, with floral globe within the arch, with woman in hat visible over top of arch at left, small group of people visible through arch. The float was entered by the city of Beverly Hills.
Photograph of the "Circus Days" float, entered by the Standard Oil Co. of California, in the Tournament of Roses Parade (Pasadena Rose Parade). The float is constructed in several sections and is headed by a floral covered elephant ridden by a live circus girl. The words "Circus Days" are spelled out in flowers on the platform. The elephant is followed by two elaborate cage wagons and a floral giraffe standing on a platform with imitation trees and shrubs. An additional float is viewed in the background. Banners with rose designs hang above the Pasadena street alongside banners with iconic illustrations and text reading "Childhood Memories." Throngs of spectators line the parade route that is populated by businesses - including a Bank of America, Save Way Drug, and Mobil gas station (signs out of view in this image). One building advertises "Real Estate" above its portico.