Vendor with his wares in a canvas bag suspended from his shoulder holding up a seat cushion to spectators before the start of the Rose Parade at the intersection of Orange Grove Blvd. and Colorado Blvd. with the Goodhue Flagpole in the background
The Grand Marshal float, which is decorated with 2,500 red and pink roses, includes a dais of white gardenias where Shirley Temple sits. On the front of the float are large roses made from thousands of rose petals.
A similar photograph appears with the headline, “Long Beach Depicts Sea of Roses and Metropolitan Water District Parker Dam,” Los Angeles Times, 3 Jan 1939: 3