This photograph is possibly related to the headline, "Ideal Weather Greets Throngs at Southland Sunrise Easter Services," Los Angeles Times, 13 Apr. 1936: 11.
Photograph of Dr. James A. B. Scherer, Director of the Southwest History Museum, standing behind a lectern and microphone in a wool overcoat at the Coliseum. The occasion is probably the sunrise Easter service that he participated in, 1927.
This photograph is related to the article, "Thousands Greet Easter Dawn in Nature's Temples: Hilltops and Sunlit Glens Thronged With Worshipers From Southland Cities and Near-by States," Los Angeles Times, 13 Apr. 1936: 1