Rose Parade spectators in grandstand seating. View facing NE towards a commercial building with a sign reading "James H. Kindel, De Soto, Plymouth" (located at 294 W. Colorado Blvd.).
A similar photograph appears with the headline, "A Long Line of March from Start to Finish of Golden Memories Parade," Los Angeles Times, 3 Jan 1939: 13.
Photograph of spectators lining East Colorado Boulevard in Pasadena to watch the Tournament of Roses parade. The photographer stands behind spectators standing on the south side of East Colorado Boulevard. The spectators nearest to the photographer have their backs towards the camera. On the opposite side of the road, spectators stand in front of Bard's Colorado Theater. The marquis reads, "BARD'S C[...]S LAUGHTON AND CAROLE LOMBARD [T]HEY KNEW WHAT THEY WANTED [GA]RY COOPER 'THE WESTERNER' BANK SPIN TOTALING 1000." Additional spectators stand atop the theater's marquis and sit in a balcony on the theater's tower. Flags hang on a line over East Colorado Boulevard. At near right, a few spectators stand behind a barrier and a person's elbow juts into the frame.