In 1912 William Selig purchased the site tha is now Lincoln Park in Los Angeles, at Mission Road and Selig Place, as additional film studio acreage for the housing of wild animals used in his films. The studio was insolvent by 1918 and the zoo was auctioned off in 1923. Over time, it had various names, including Luna Park Zoo, the L.A. Wild Aimal Farms, the California Zoological Gardens, and Zoopark.