Outrider on horseback dressed as frontiersmen in front of the "Blazing the Trail Westward" float. A teepee is visible on the float behind him. The float was sponsored by the Western Auto Supply Company.
Two women in light-colored Spanish-style dresses on horseback at the Old Spanish Days Fiesta in Santa Barbara. Each woman wears a lace mantilla over a high comb. They may have participated in the parade.
Large May basket on float with 6 visible riders with the 2 in front holding shields bearing the letters: "TR." The float is seen at the intersection of Orange Grove and is seen at the intersection of Colorado Boulevard and Orange Grove Blvd.
Two women, one in fur-trimmed coat, hat, and plaid scarf, one in long fitted satin sailor-style dress and captain's hat, standing in hallway. The fachion show took place in the Los Angeles Times building on 202 West 1st Street, most likely inside what is now the Harry Chandler Auditorium.
Woman in gown with full skirt, long puffed sleeves, and fur-trimmed hood, standing in hallway. The fachion show took place in the Los Angeles Times building on 202 West 1st Street, most likely inside what is now the Harry Chandler Auditorium.
Men and boys watching the Rose Parade from the tile roof of the Hupmobile dealer building on W. Colorado Blvd., probably between St. John Ave. and Pasadena Ave. (later the area of a freeway underpass). The Hupp Automobile logo is on the front of the building.
About 9 bagpipers and 3 drummers in kilts and sporrans marching in Tournament of Roses parade, with crowd in background. The band is seen at the intersection of Colorado Boulevard and Orange Grove Blvd.
A similar photograph appears with Los Angeles Times article, March 8, 1936, "Seeing Styles From Times Revue, With Sylva Weaver, Fashion Reporter," with caption: Jane Hamilton was one of the brides in the Times fashion show. Her wedding outfit was designed by Bernard Newman. Left to right are Mrs. F. Ernest Potts, Jr., Peggy Terry, Miss Hamilton, Mrs. Harry D. Parkin, Jr., and Eleanor Dabney.
The "Fountain of Happiness" float features a central heart beneath a rainbow and with 4 pots overflowing with gold at its base. At each corner of the float are models of recently constructed Beverly Hills mansions. Two young women are seen resting against the 2 models in front. The float was entered by the city of Beverly Hills. The float is seen at the intersection of Colorado Boulevard and Orange Grove Blvd.
"Orange is King" float with an enthroned orange king and 2 heralds, pulled by a train engine with the date of the National Orange Show in San Bernardino on the side "Feb. 13-29." Gordon Elliott is the king and Nancy Caswell and Alta Faulkner are the heralds. The float is at the intersection of Colorado Boulevard and Orange Grove Blvd.
Float in the form of an Indian Elephant carrying child prince Randolph H. Bennett and princess Eloise McCarter in a howdah. The legs of the elephant moved to give the appearance of walking. Eight outwalkers costumed as turbaned slaves are not in the photograph. The float was entered by the city of Glendale.
Description accompanying negative: Scene of the memorial services for Will Rogers held at the departed star's own studio, 20th Century-Fox, at whose Movietone City plant in Westwood Hills 2,500 of the star's co-workers gathered in the open air to pay their final tribute. Stars, directors, executives and laborers joined in common grief as George Jessel, famed star of sage and screen, Jason Joy, studio executive, and the Reverend Josiah Hopkins eulogized the nation's idol [ark no. 21198/zz002d96wf ].
Woman in long fitted gown with fringed sleeves and long belt, descending stairs from stage, with seated audience at right. The show took place in the Los Angeles Times building on 202 West 1st Street, most likely inside what is now the Harry Chandler Auditorium.
Edward E. Spence, Beverly Hills mayor, and Norman H. Pabst fly the flag at half mast at City Hall as a gesture of reverence upon news of the August 15th death of Will Rogers. All businesses in the city closed at 1:00 pm as well.
Probably related to Los Angeles Times article, November 8, 1931, Minute of Memory Caps Armistice Day Program, All City to Pause in Silent Token of Respect to Fallen Heroes of War at 11 a.m. … Presentation of stand of colors to Legion of Valor … by Senator Shortridge. … unit will be commanded by Frank J. Irwin, a D.S.C. man and former National Commander of the Disabled American Veterans …
Related to Los Angeles Times article, September 10, 1932, Gen. Sherman’s Career Closes, Death Puts End to Labors of Pioneer Developer, Activities Important Factor in Rise of Los Angeles, Funeral Services Will Be Monday at 2 p.m.
The Dragon float emitted smoke and was 85 feet long. Two men wearing Asian shirts, trousers and conical straw hats carry a floral sign reading "Glendale," the city that entered the float. The Pasadena Post Office at 281 E. Colorado Blvd. is visible across the street.
Birdeseye view of the Long Beach float with Venus, Virginia Johnson, in a sunburst throne with her attendants, Joan Slaughter, Margaret Burley, Mary Lou Turner and Gladys McCleary, dressed in Grecian robes in pastel shades. A huge peacock heads the float, with a fountain in the center supporting 2 green cockatoos with orchid tails.
Rose Parade spectators watching from the windows, the roof and in front of the commercial building at 42 West Colorado Blvd. (built in 1929). Signs on the building read: "Pittsburgh Paint Store," and "The J. A. Phelps Co."
View of Byron Young as Portola on a floral horse "Portola Festival" float. The float is seen at the intersection of Colorado Boulevard and Orange Grove Blvd. and was entered by the city of San Francisco.
The "Fiesta de las Rosas" entered by the city of San Jose, features Betty Bond seated in a sunburst of roses and Lorraine Wilson seated in front of a floral basket. The float was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd.
The "Making of the Mission Bells" float features a floral rendition of the San Gabriel Mission at the back of the float with a priest (Raoul de Ramirez), and a forge in the front with a blacksmith (George Gantus), and another man in a cape (Arnoldo de Ramirez) and 4 visible ladies in Spanish dress (there were 5 in all: Norma Dana, Laurita Lugo, Calrito Lugo, Floretta Cortez, and Gracia Didier). The float was entered by the city of San Gabriel and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
Rose Parade spectators and policeman standing in front of commercial buildings at 89 East Colorado Blvd. Two commercial signs read: "Hunter & Williams Quitting Business Sale...," and "$1.00 Dollar Frocks."
Wilshire Boulevard Congregational Church was designed by the architectural firm Allison and Allison Architects. It is located at 4350 Wilshire Blvd., Los Angeles, and is the home of the Wilshire United Methodist Church (10/2012).
"Fiesta de las Rosas" float with guitarists in Spanish costumes beneath a pergola for beautiful senoritas gathered around a fountain. The float was entered by the city of San Jose and is shown at the intersection of Colorado Blvd. and Orange Grove Blvd.
Float with a person in costume seated next to a striped tent with small palm tree placed saround it. A floral sign on the side identifies the sponsor of the float as the "W. K. Kellogg Arabian Horse Ranch." The float is at the intersection of Colorado Blvd. and Orange Grove Blvd.
"Trail of the Eagle" float shows an eagle alighting on top of a mountain. The float was entered by the San Marino Boy Scout Troops Nos. 1 and 2. The float is shown at the intersection of Colorado Blvd. and Orange Grove Blvd.
Vase of Flowers float with roses in a large floral vase, a trellis in each corner of the float and a floral swag along the side of the float. A little girl is seated in the float. The float may be the entry from the Pasadena Realty Board.
Rose Parade spectators in a 2-tiered grandstand with pine tree and San Gabriel Mountains in background on the north side of Colorado Blvd. at St. John Avenue. This block later became a freeway overpass. The dome of Pasadena City Hall is to the left of the lamp post.
The "Iris and the Rainbow" float, entered by the city of Altadena, with Betty Wilcox as Iris holding the streamer attached to six floral peacocks, accompanied by 4 flower girls (Janet Horning, Joan Smith, Anna Kelly and Marion Rutan) all beneath a wide floral rainbow. The float was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd.
Archway of flowers representing a hill with cottages and with a floral "Beverly Hills" sign, with floral globe within the arch, with woman in hat visible over top of arch at left, small group of people visible through arch. The float was entered by the city of Beverly Hills.
The "Egyptian barge" float is canopied with vines and flowers and features Martha Meserole as Queen of the Rose Maidens. "South Pasadena" appears in floral letters on the side of a float with a verdant hill covered by an awning and with girls in costume seated in a bower at the end. This was the first entry for the city of South Pasadena.
Related to Los Angeles Times article, June 10, 1934, Fifteen Thousand Nobles Rally for Shrine Durbar, Thousands at Durbar, Shriners Have Gala Rally, Colorfully Clad Delegations Assemble From Many Parts of the West, Spectacular Parade Marks First Event of Its Kind in United States