A tribute to Will Rogers, following his death the previous year, at the 1936 Tournament of Roses Parade, surrounded by an unknown number of spectators. A tribute by the Union Oil Company, the float depicts a riderless horse in front of a large star to represent Rogers's career. The float won the grand prize award for the parade.
View of the "Ireland" float with a floral arcade framed by 2 cyprus trees and a large clover head with 4 visible float riders in Iriahs costumes. The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of a float with a floral boxing ring with 3 floral figures depicting 2 boxers and a referee. Flags of different nationalities decorate the sides of the boxing ring. The float was entered by the city of Inglewood and is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of representatives of Sweden, Belgium, France, England, and Switzerland standing with national flags outside on the steps of St. Vibiana's Cathedral to memorialize the death of Queen Astrid of Belgium. Queen Astrid died in an automobile accident August 29, 1935.
View of float with a Spanish dancer on a platform performing to music created by 4 musicians standing behind her. A floral sign on the float reads: "First Award for Health." The float was entered by the Alhambra Chamber of Commerce and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
Two women in light-colored Spanish-style dresses on horseback at the Old Spanish Days Fiesta in Santa Barbara. Each woman wears a lace mantilla over a high comb. They may have participated in the parade.
Float with a floral reproduction of a Greek temple with a bicyclist on the side and 4 bicyclist outriders. Floral signs on the float read: "Rose Bowl," 19 Olympiad 32" and "Pasadena." The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
Vendor with his wares in a canvas bag suspended from his shoulder holding up a seat cushion to spectators before the start of the Rose Parade at the intersection of Orange Grove Blvd. and Colorado Blvd. with the Goodhue Flagpole in the background
"Mother's Day" float with Verna Richardson seated on a heart-shaped throne and attendants representing "Love," "Happiness," "Peace," and "Joy." A boy holds a sign reading "San Fernando" and 6 out-walkers attached to the float with ribbons are visible, including 2 holding a sign at the front. The float was entered by the city of San Fernando. The float is seen at the intersection of Colorado Boulevard and Orange Grove Blvd.
Description accompanying negative: Scene of the memorial services for Will Rogers held at the departed star's own studio, 20th Century-Fox, at whose Movietone City plant in Westwood Hills 2,500 of the star's co-workers gathered in the open air to pay their final tribute. Stars, directors, executives and laborers joined in common grief as George Jessel, famed star of sage and screen, Jason Joy, studio executive, and the Reverend Josiah Hopkins eulogized the nation's idol [ark no. 21198/zz002d96wf ].
Rufus B. Von Kleinsmid awarding a diploma to an older woman graduate, with other faculty members seated, all in caps and gowns, under decorated pavilion, with Coliseum peristyle with scaffolding visible in background
The "Atlantis" float renders a rowboat approaching the castle of the queen of the lost land. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Firestone Tire and Rubber Company.
Long Beach's "Queen of the Beaches" float, at the intersection of Colorado Boulevard and Orange Grove with the Goodhue Flagpole on the right. Queen Leona John sits beneath a canopy of jellyfish pulled by three giant seahorses. Floatwalkers hold chains of lilies that trail from the float's canopy. Long Beach's float and its Beach maidens took the grand sweepstakes prize for floats.
Head-on view towards the front of Santa Barbara's sweepstakes winning "Peacock" float with twins Marguerite and Mary Somerville reading fairy stories in a garden composed of 2 urns and a fountain. The float is shown heading east on Colorado Blvd. on the first block east of Orange Grove Blvd. at the start of the parade route. The Goodhue Flagpole is visible behind the float.
Float with a Viking ship with a dragon figurehead for the bow and manned by 8 Viking maids: Phyllis Bertino, Frona Conway, Betty Horton, Betty Weaver, Margaret Letzkus, Ruby Draper, Bobbie Sperry and Shirley Rodmeyer. The float was entered by the Venice branch of the Los Angeles Chamber of Commerce. It is seen in this photograph at the intersection of Orange Grove Blvd. and Colorado Blvd.
Jeannette Warren, in sleeveless gown with large lace ruff at neck, satin bodice, lace overskirt, and long lace glove. The show took place in the Los Angeles Times building on 202 West 1st Street, most likely inside what is now the Harry Chandler Auditorium.
President Roosevelt’s toured the city by motorcade. Papers estimated hundreds of thousands greeted Roosevelt, along with other dignitaries including his wife Eleanor Roosevelt and then Mayor Frank L. Shaw, during the visit, his first to the city as President. Photo possibly taken near Griffith Park.
Prize-winning parade float featuring women in costume representing one of the "Big Five" nations: the United States, England, France, China, and Russia. The float was sponsored by the International Association of Machinists, District Lodge 727, and engineers from the Lockheed Aircraft Corporation. The float was used in the Pasadena Tournament of Roses Parade in 1946. The women in the photograph are from left to right: Sherry Purkiser, Miss Russia; Ronnie Baukand, Miss China; Marjorie Hemmingway, Miss United States; Patricia Kubelka, Miss France; and Jeanne Gilliland, Miss England.
Group of policemen with strikers in the background during the Conference of Studio Unions strike against all Hollywood studios. The CSU strike began in March 1945 and was around the six month mark when it turned violent on October 5, 1945, known as Hollywood Black Friday. National exposure of this violence forced negotiations between studios and the CSU. Negotiation ended the strike about a month later, but CSU didn't last much longer and was eventually disbanded and absorbed by rival union IATSE.
Several dollies in The May Co. warehouse. An employee grabs one to use during the department store's preparation for downtown Dollar Day. Tom May, executive vice-president of the company predicted this Dollar Day would bring in record-breaking numbers of customers