Subject: Events and Culture - UCLA Library Digital Collections Search Results

Description:: 1927 was the first year the the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song
Date:: January 1, 1927
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: This float features a replica of the Rose Bowl and life-size figures of the Stanford Indian and the Columbia Lion. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by Stanford University.
Date:: January 1, 1934
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: View of ten beauty contestants in the "Sweetheart Contest" at the Southern California Fair. The contestants are posed in front of an animal pen.
Date:: September 24, 1929
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: A young woman in Grecian costume places a wreath on a victorious Greek athlete on a floral platform framed by four Olympic torches on the San Jose Fiesta de las Rosas Association float. Two additional women ride the float, which is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:: January 1, 1932
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: The theme of the 1929 fortieth annual Rose Parade was "Poems in Flowers"
Date:: January 1, 1929
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: About 170 people gathered in a vacant lot with steam shovel, truck, color guard with flags, and speakers, with J.B. Irsfeld visible near flags at right center, boy hanging from steam shovel, trucks in left background, buildings in background
Date:: July 5, 1935
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: The "Enchanted Lands" float features a large floral replica of the California Building (a Spanish Colonial building designed for the by architect Bertram Goodhue for the 1915-1917 Panama–California Exposition held in San Diego to celebrate the opening of the Panama Canal) with a bell tower and dome reproduced with yellow, white and bronze chrysanthemums. A sign on the side of the float reads "San Diego, World Exposition City, 1935." On the visible corners of the float are float riders in costume with decorations featuring (L to R) a Spanish-American mission, a Chinese bridge, and a South Seas palm. The Goodhue Flagpole at the intersection of Orange Grove Blvd. and Colorado Blvd. is visible behind the float.
Date:: January 1, 1935
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: The theme of the 1934 Rose Parade was: Tales of the Seven Seas. It rained during the parade that year.
Date:: January 1, 1934
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: The "Southern California Farm House" float is formed of cornflowers and white flowers with a garden in front and a rising sun behind the house. The float riders are Lois Weston and Leland and James Clemson. The El Monte entry is seen at the intersection of Orange Grove blvd. and Colorado Blvd. with the Goodhue Flagpole in the background on the right.
Date:: January 1, 1935
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: View of Dorothy Edwards, queen of the tournament, seated on a floral butterfly throne beneath a floral canopy with her fairy attendants Eleanor Braden, Joyce Dunkerly, Norma Hassler and Jeanne Thomson.
Date:: January 2, 1933
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

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