Related to Los Angeles Times article, April 18, 1938, “Heat Drives 300,000 to Beach Area” … More than 3500 children swelled the Easter throng at Venice, where the youngsters took part in an Easter-egg hunt in which 14,000 candy eggs were wrapped in wax paper and buried in the sand.
"Heart of the San Gabriel Valley" float with 7 girls dressed as fairies and 2 women in costume seated in greenery with a big heart of pink carnations at the back of the float. The float was entered by the Pasadena Chamber of Commerce.
About 15 uniformed men with flags marching at the start of the parade route at the intersection of Colorado Blvd. and Orange Grove Blvd., with spectators in background. The color guard is seen at the intersection of Colorado Boulevard and Orange Grove Blvd.
Spectators watch Rose Parade Grand Marshal James Rolph, Mayor of San Francisco on the parade route in a flower-covered automobile. The car is passing commercial buildings at 245 W. Colorado Blvd. (later a freeway underpass area). Signs on the buildings read: "Used Car Dept., Graham-Paige, 245 W. Colorado, Sales Service, " "Coal & Wood," "H. R. Slayde.. Co. Accesso..."
The city of Glendale's "Trail of '93" float portrayed a phase of the Alaskan gold rush with a miniature Yukon River with a mountain range and Aurora Borealle at the back. Outwalker George Hastings in a floral costume represented a prospector. The float was designed by L. W. Chobe and is seen on a residential street, probably Orange Grove Boulevard of a side street off of Orange Grove.
This float features a replica of the Rose Bowl and life-size figures of the Stanford Indian and the Columbia Lion. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by Stanford University.
The "Saint Patrick's Day" float with St. Patrick chasing serpents up a mountain. The float was entered by the Anaheim Chamber of Commerce the California Valencia Orange Show and it is shown at the intersection of Colorado Boulevard and Orange Grove Blvd.
Berta Singerman was born in the Russian town of Mozir in 1901 and grew up in Argentina. Her father founded Buenos Aires’ first Yiddish-language theater. Singerman was a major star on the Argentinean stage from the 1920s and she toured for decades throughout Latin America, and also appeared onstage in the United States, Europe, and Israel. She also made three movies including the silent film La Vendedora de Harrod’s / Harrod’s Salesgirl (1921), the melodrama Nada más que una mujer / Nothing More Than a Woman (1934), one of the Spanish-language versions of Hollywood films made for export in the 1930s, and one of the four-episode anthology dramas Ceniza al viento / Ashes in the Wind (1942). Singerman was particularly renowned for her poetry recitations, including works by Pablo Neruda, Federico García Lorca, and Juan Ramón Jiménez.
Float with a person in costume seated next to a striped tent with small palm tree placed saround it. A floral sign on the side identifies the sponsor of the float as the "W. K. Kellogg Arabian Horse Ranch." The float is at the intersection of Colorado Blvd. and Orange Grove Blvd.
Pasadena schools float in the shape of a galley with waves lapping on the sides and a mast with 3 sails with signs on the sails reading (top): PHS [for Pasadena High School], (middle) Junior HS, (bottom) Elementary Schools. 8 boys in costume stand next to the float, one girl is seated on the float and 2 boys stand at the front of the float
Spectators next to the float of the Rose Parade Queen, Muriel Cowan, featuring a large Russian Firebird composed of yellow chrysanthemums and lavender sweet peas at the front and three Russian mosques with domes covered in yellow pompoms at the back, behind the queen's throne. The float was photographed on Orange Grove Blvd., probably before the start of the parade.
About 9 bagpipers and 3 drummers in kilts and sporrans marching in Tournament of Roses parade, with crowd in background. The band is seen at the intersection of Colorado Boulevard and Orange Grove Blvd.
Float celebrating Olympiad bicycling events with a floral bicyclist on the front of the float. Floral signs read: "Pasadena Chamber of Commerce" and "Rose Bowl." The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.