Cashin's illustrations titled "Bonnie Cashin's Place."
- Description:
- Text: "The place-- feasibility thoughts. A. It seems to be a perfect time in the industry for a whole fresh approach to the fashion scene. It seems to be a perfect time for the launching of Cashin ideas on a comprehensive scale. "An idea whose time has come?" Groundwork has been carefully laid over the years. The merchants have indicated readiness. The consumer is ready. B. Business structure -- keep approaches flexible -- keep thinking open. Money is not of first importance. Could be private investment, public investment, principals only as investors, or an overall big fat jolly Angel. Most important are the active working principals [i.e. principles]. C. Team-- B.C. design director. The search is for a production activist & a business administrator. These may be the same person. Or, the administrator may be the sales/promotion director. Handpicked general staff, all off-seventh in character, & all must be able to wear the clothes well. It is visualized that every member of the staff would enjoy incentive participation in the project. D. The location-- way-off Seventh. Near the U.N. or east on 57th St. Or a dock on the east river. The look of a working place. An imaginative factory. An eviremental [i.e. environmental] gallery. A new experience & exposure for buyers. A place they will enjoy coming to & will talk about & will quietly, without pressure, be able to intelligently plan promotions. Caution Cashin! Partners & staff must constitute a B.C. Protective Society. Only persons who can assume responsibility for the machinery of The Place are needed. B.C. must be protected to freely dream, experiment & function creatively."
- Date:
- Ca. 1955-1985
- Resource Type:
- still image
- Collection:
-
Cashin (Bonnie) Collection of Fashion, Theater and Film Costume Design, 1913-2000
