Advertisement photograph with a wood floor with an "x"-shaped area cleaned with "Double X Floor Cleaner." Used in a photomontage in image ark no. 21198/zz002j948t.
Photomontage composition showing a bar graph made of strips of floor boards with the years from 1924 to 1931 along the bottom apparently showing the sales growth of "Double X Floor Cleaner" during that time. Superimposed are photographic images of small men wearing lederhosen and holding picks and ropes scaling the bar graph. A strong light casting a dark shadow against the wall behind, enlarges the figures and graph bars, increasing the drama of the scene and giving it a cinematic aspect.
Photomontage advertisement for "Double X Floor Cleaner" with a can of the product on a wooden floor. A line of 14 repeated images of a woman mopping, and a circle of 19 images of a men mopping have cleaned areas of a wooden floor. "Double X Makes Old Floors New" is displayed in three-dimensional letters and "Makes Varnish Vanish" appears on a circular cleaned area of the floor.
Photograph for advertisement for "Double X Floor Cleaner" with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet.
Containers of "Double X Floor Cleaner," "Savabrush," and "Waxoff" ornamented to resemble athletes with arms, legs and athletic shorts and shoes added, positioned to look like they are pole vaulting over a bar with a sign reading "A New Sales-High For 1936."
Containers of "Double X Floor Cleaner," "Savabrush," and "Waxoff" ornamented to resemble track athletes with arms, legs and athletic shorts and shoes added and holding poles as they run to pole vault.
Figure of a man cut out from paper with floor boards printed on it, walking with crutches. Perhaps this was used for the "Waxoff" advertising campaign.
The National Housing Act of 1934 created the Federal Housing Administration, a system of federally guaranteed bank mortgages. The administration's Better Housing Program also provided home repair loans to stimulate the construction industry and improve housing conditions.
Advertisement photograph for Double X Floor Cleaner with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet. Text on the advertisement reads "Double X 'takes' the floor, Makes Varnish Vanish, Makes Old Floors New."