Subject: Cleaning--California - UCLA Library Digital Collections Search Results

Description:: Advertisement photograph for "Double X Floor Cleaner with a three-dimensional message, "Make Old Floors New," on a hardwood floor.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Advertisement photograph with a wood floor with an "x"-shaped area cleaned with "Double X Floor Cleaner." Used in a photomontage in image ark no. 21198/zz002j948t.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Photomontage advertisement for "Double X Floor Cleaner" with a can of the product on a wooden floor. A line of 14 repeated images of a woman mopping, and a circle of 19 images of a men mopping have cleaned areas of a wooden floor. "Double X Makes Old Floors New" is displayed in three-dimensional letters and "Makes Varnish Vanish" appears on a circular cleaned area of the floor.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Workman cleaning a floor with a scrub brush. A can of "Double X Floor Cleaner" and a bucket are next to him on the floor.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Photomontage composition showing a bar graph made of strips of floor boards with the years from 1924 to 1931 along the bottom apparently showing the sales growth of "Double X Floor Cleaner" during that time. Superimposed are photographic images of small men wearing lederhosen and holding picks and ropes scaling the bar graph. A strong light casting a dark shadow against the wall behind, enlarges the figures and graph bars, increasing the drama of the scene and giving it a cinematic aspect.
Date:: [circa 1931]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Advertisement photograph for Double X Floor Cleaner with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet. Text on the advertisement reads "Double X 'takes' the floor, Makes Varnish Vanish, Makes Old Floors New."
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Containers of "Double X Floor Cleaner," "Savabrush," and "Waxoff" ornamented to resemble athletes with arms, legs and athletic shorts and shoes added, positioned to look like they are pole vaulting over a bar with a sign reading "A New Sales-High For 1936."
Date:: [circa 1936]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Containers of "Double X Floor Cleaner," "Savabrush," and "Waxoff" ornamented to resemble track athletes with arms, legs and athletic shorts and shoes added and holding poles as they run to pole vault.
Date:: [circa 1936]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: The National Housing Act of 1934 created the Federal Housing Administration, a system of federally guaranteed bank mortgages. The administration's Better Housing Program also provided home repair loans to stimulate the construction industry and improve housing conditions.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

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