SOUL Publications was established in 1966 in Los Angeles by Regina and Ken Jones. The impetus for SOUL was the Watts Riots, which inspired local newsman Ken Jones to develop a vehicle for documenting and expressing the African American perspective in a self-representative way. Equipped with his vision and the industrious drive of his wife, Regina Jones, the company initially focused on providing promotion and recognition for Black musicians, who received scant publicity at that time. Its publications grew to include other aspects of Black cultural production, including film, television, literature, and the visual arts.