View down the Rose Parade route on West Colorado Blvd. from St. John Avenue, facing east, towards spectators and a marching band. The Orth Storage commercial building on the right is was located at 238 W. Colorado Blvd. Opposite is a commercial sign reading "Chrysler Plymouth." This block later became a freeway overpass.
The float features Father Time, Donald Simpson, leaning on his scythe standing in front of a floral hour glass, with a Happy New Year, Bobby Shields, seated nearby. The float was entered by the Pasadena Junior Chamber of Commerce.
In a floral garden, the Chinese moon gate is rendered as a bamboo gate within a floral arch with Helen Anthony in a Chinese headdress, silk jacket and trousers standing beneath the arch and Charlotte Havlu in a Chinese robe seated on the steps. The float was entered by the Pasadena Chamber of Commerce.
Close-up view of a Manon Harder in a gown and veil next to the chrysanthemum Firebird on the Rose Queen's float. The Ms. Harder was one of the outwalkers for the float.
The "Treasure Ship" float with a Spanish galleon bearing golden gifts; the intended inhabitants of the float were driven away by the rain. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Hotel Vista del Arroyo.
Spectators watch two young men carrying a banner reading: "Beverly Hills, End of the Rainbow" at the start of the parade route at the intersection of Colorado Blvd. and Orange Grove Blvd.
"Mandalay" float representing the love boat in the play "East is West." One participant is wearing a traditional Chada hat and costume while others don tunics and round hats. The float was entered by the city of Whittier.
The "Bride of the Sea" float representing a beautiful young maiden riding beneath a floral canopy. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of Santa Monica.
The Long Beach float features rowing events to be held in the forthcoming 1932 Summer Olympic Games in Los Angeles, showing 5 children in a floral racing shell with Miss Long Beach (Margaret Pittrof) and her court (Evelyn Stirdivant, Marjory Forsyth, Lorraint McCling and Dorothy Rossback) looking on from her floral throne. The children are: Roberta Johnson, Virginia Turner, Gloria Progue, Barbara Cordell, and Brownie Dell. The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
Milk flows from a large tilted bottle tended by a milk maid (Dorothy Bowster) on the "California Poppies" float entered by the Golden State Milk Co. The milk bottle rests on a large poppy. Float riders are seated in large poppies on the front of the float and another rider is seated on a throne behind the milk bottle. The float riders are: Sue Ann Eschmeyer, Anniece Achieris, Maxine Bennett, May Jane Bowser and Joan Davids. The float was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of a float in the form of a Chinese barge with a pagoda at the back and outwalkers, one with a carrying pole and others with banners inscribed with good wishes for the New Year. The float was entered by the Pasadena United Service Clubs and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
Floral automobile carrying female members of the Los Angeles County Board of Supervisors past the Goodhue Flagpole at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of the "Dream in a Bed of Roses" float with float rider Marjorie Douville seated on large, curtained floral bed flanked by tall vases with long-stemmed roses. The float was entered by the city and county of San Francisco. The Goodhue Flagpole at the intersection of Orange Grove Blvd. and Colorado Blvd. is visible behind the float on the left.
View of the "Sea Serpent" float with 3 women. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of Venice.
"Venetian Gondola" float with a gondolier and occupied by 4 girls, entered by the Pasadena Light Department in compliment to the University of Pittsburgh.
The "Atlantis" float renders a rowboat approaching the castle of the queen of the lost land. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Firestone Tire and Rubber Company.
View of a maiden (Ellen Collins) sleeping in a bed of roses on the "A Child's Dream" float, with a princess (Katherine Collins) and castle in the background. The float was entered by the city of Anaheim.
The float is titled "Pasadena ARC." Reported in "FLOATS BANKS OF FLOWERS: Dozens of Entries by Cities and Groups Present Sights Possible Only in Southland," Los Angeles Times, 02 Jan. 1924: II:8.
Rose Parade spectators on the parkway and curb of a residential section of Orange Grove Blvd. Some boys sit on the branch of a large tree for a better view.
National Orange show float featuring a sphere made from oranges, entered by the city of San Bernardino. The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
"King of Flowers" float entered by the Los Angeles County Fair, Pomona. "LA County Fair" is written in flowers on the side of the float. The float is drawn by 6 Norman horses from the Kellogg School of Animal Husbandry. The float was photographed on a side street on or near Orange Grove Blvd. before the start of the parade.
The float is a miniature representation of the Rose Bowl and two boys dressed in football player uniforms ride at the front, one holding an American flag and the other holding a football. Reported in "Floats banks of blossoms," Los Angeles Times, 02 Jan. 1924: II 8.
Float sponsored by Post No. 93 of the Grand Army of the Republic (GAR). GAR was a fraternal organization composed of veterans of the Union Army (United States Army), Union Navy (U.S. Navy), and the Marines who served in the American Civil War. Photo appears with article "All Southland Represented at Rose Tournament," Los Angeles Times, 02 Jan. 1924: A10.