"Happy New Year" float with a sign reading Happy New Year perched on top of a large floral bell, and also with a little girl, Betty June Schneider, in a colonial style dress, and a driver. The float was entered by the Pasadena Chamber of Commerce and Civic Association.
1927 was the first year the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song. Photograph appears in the photo page "Camera highlights along line of march," Los Angeles Times, 2 Jan. 1927: 1.
"Heart of the San Gabriel Valley" float with 7 girls dressed as fairies and 2 women in costume seated in greenery with a big heart of pink carnations at the back of the float. The float was entered by the Pasadena Chamber of Commerce.
Close-up of Helen Waters on the "Birds of Paradise" float, seated between the floral birds at the end of the float. The float was entered by the city of Los Angeles and was photographed on Orange Grove Blvd. before the start of the parade.
The Hermosa Beach float features a young woman seated on top of a huge foliate wave. Reported in "Floats banks of blossoms...," Los Angeles Times, 02 Jan. 1924: II:7.
"Home Sweet Home" float with a flower-draped Spanish style house with a boy and girl sitting in the front yard. The float was entered by the Los Angeles Chamber of commerce.
Huntington Hotel float with a floral "Huntington" sign on the side and two girls riding on top. The float is at the intersection of Colorado Blvd. and Orange Grove Blvd.
Tournament of Roses parade float with elks and a boy seated in front, entered by the Huntington Park Elks Lodge no. 415, prize winner Tournament of Roses
Tournament of Roses parade float with elks, a boy in elks attire, other children in costume, and with two male outwalkers in elks attire, sponsored by the Huntington Park Lodge #1415, prize winner Tournament of Roses
Tournament of Roses parade float with elks, a boy in elks attire, other children in costume, and with two male outwalkers in elks attire, sponsored by the Huntington Park Lodge #1415, prize winner Tournament of Roses
"Iceland" float with 2 polar bears and a mountain against the aurora borealis. Float riders in Icelandic costume are Genevieve Davis, Merodeine Harris and Marie Karquist (the last dressed as a boy). The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of a pioneer theme float with a scout on a prancing floral steed with pioneer women and scouts seated below (Helen Robbins, Jean Teel, Alice Carmichael, Betty Ann Earl and Barbara Ziegler). The float is at the intersection of Orange Grove Blvd. and Colorado Blvd.
"In My Beautiful Garden of Roses" float with 4 women seated in an old world garden with rose bushes, garden seats, and a fountain. The float was entered by Lamanda Park.
The "Iris and the Rainbow" float, entered by the city of Altadena, with Betty Wilcox as Iris holding the streamer attached to six floral peacocks, accompanied by 4 flower girls (Janet Horning, Joan Smith, Anna Kelly and Marion Rutan) all beneath a wide floral rainbow.
The "Iris and the Rainbow" float, entered by the city of Altadena, with Betty Wilcox as Iris holding the streamer attached to six floral peacocks, accompanied by 4 flower girls (Janet Horning, Joan Smith, Anna Kelly and Marion Rutan) all beneath a wide floral rainbow. The float was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd.
The "Japan" float features a torii gate at the front, followed by a bridge spanning a pond with water lilies, a pagoda and a nagare-zukuri style shrine. Three riders in Japanese dress are visible. The float was entered by East Pasadena and the Pasadena Japanese Community and is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
"King of Flowers" float entered by the Los Angeles County Fair, Pomona. "LA County Fair" is written in flowers on the side of the float. The float is drawn by 6 Norman horses from the Kellogg School of Animal Husbandry. The float was photographed on a side street on or near Orange Grove Blvd. before the start of the parade.
"King of Flowers" float entered by the Los Angeles County Fair, Pomona. "LA County Fair" is written in flowers on the side of the float. The float is drawn by 6 Norman horses from the Kellogg School of Animal Husbandry. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
1927 was the first year the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song. Photograph appears on the photo page "Glendale and Long Beach Share in Major Honors," Los Angeles Times, 02 Jan. 1927: 28.
Photo appears with the article "PAGEANT BEAUTY'S OWN: Pasadena Rose Tournament Parade Sees Loveliness of Southland in Splendid Review Ideal Weather for Crown City's Tournament Helps Make Success of Annual Event ROSE PAGEANT LOVELY SIGHT..." Los Angeles Times, 02 Jan. 1923: II 1.
Lake Arrowhead winter sports float with a sleigh drawn by 3 reindeer with float riders in sports costumes, including Norma Lee, Evelyn Gaylord, Madelyn O'Keefe, Moree Herring, Joan Gaylord and Eleanor Grace. The float is seen at the intersection of Colorado Boulevard and Orange Grove Blvd.
"La Paloma" float with white doves suspended over a garden inhabited by 6 persons in Spanish attire, including a man in a hat playing lute near center, and singers Jose Arias, Thea La Forte, Sybil Tyler and Ella Archer. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
A similar photograph taken on the same occasion appears with the headline, “Fiftieth Rose Parade Thrills Record Throng,” Los Angeles Times, 3 Jan 1939: 2.
View of Maryedith Durrell with a scepter and crown in a large floral swan leading the "Adohrable Babies" Adohr Creamery Company float (image no. 21198/zz002cp68n). The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
Tournament of Roses queen Barbara Dougall crowned by Lathrop K. Leishman, president of the Tournament of Roses. Ms. Dougall holds a large bouquet of roses and wears a satin gown.
The float features Father Time, Donald Simpson, leaning on his scythe standing in front of a floral hour glass, with a Happy New Year, Bobby Shields, seated nearby. The float was entered by the Pasadena Junior Chamber of Commerce.
View of the "Legend of the Chrysanthemum" with Fugi Fugikawa in a flower petal kimono and carrying a parasol made of blossoms standing on a bridge of red pompoms over a pool of blue delphiniums. The scene is completed with a white narcissus heron, a tree and stepping stones of bronze pompoms. The float was entered by the Burbank City Schools and is shown passing the Goodhue Flagpole at the intersection of Orange Grove Blvd. and Colorado Blvd.
1927 was the first year the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song. Photograph appears in the photo page "Camera highlights along line of march," Los Angeles Times, 2 Jan. 1927: 1.
The first base was established in 1929, while the last, Little America V, was established in 1956 at Kainan Bay. Little America II was established in 1934, and during the 1934-1935 expedition, many souvenir letters were sent from Little America, using a commemorative postage stamp issued by the U.S. government. Glendale's float received a special award, a consolation prize after the float's entry having been delayed en route to the parade.
Close-up view of a little girl seated on a float, possibly the "A Midsummer Night's Dream" float, wearing a costume with a satin bodice, tutu skirt and light wings. The house in the background indicates that the float is on Orange Grove Blvd., probably before the start of the Rose Parade.
The float was sponsored by the International Association of Machinists, District Lodge 727, and engineers from the Lockheed Aircraft Corporation. The float was used in the Pasadena Tournament of Roses Parade in 1946 and featured five women representing one of the "Big Five" nations: the United States, England, France, China, and Russia.
The float was sponsored by the International Association of Machinists, District Lodge 727, and engineers from the Lockheed Aircraft Corporation. The float was used in the Pasadena Tournament of Roses Parade in 1946 and featured five women representing one of the "Big Five" nations: the United States, England, France, China, and Russia.
Photo appears with the article "PAGEANT BEAUTY'S OWN: Pasadena Rose Tournament Parade Sees Loveliness of Southland in Splendid Review Ideal Weather for Crown City's Tournament Helps Make Success of Annual Event ROSE PAGEANT LOVELY SIGHT..." Los Angeles Times, 02 Jan. 1923: II 7.
Floral automobile carrying female members of the Los Angeles County Board of Supervisors past the Goodhue Flagpole at the intersection of Orange Grove Blvd. and Colorado Blvd.
"Mandalay" float representing the love boat in the play "East is West." One participant is wearing a traditional Chada hat and costume while others don tunics and round hats. The float was entered by the city of Whittier.
"Mandalay" float representing the love boat in the play "East is West." One participant is wearing a traditional Chada hat and costume while others don tunics and round hats. The float was entered by the city of Whittier.
Close-up of a girl wearing a traditional Chada hat and a robe and wielding a scepter on the "Mandalay" float representing the love boat in the play "East is West." The float was entered by the city of Whittier.
Close-up view of a Manon Harder in a gown and veil next to the chrysanthemum Firebird on the Rose Queen's float. The Ms. Harder was one of the outwalkers for the float.