Float created as a tribute to Will Rogers shows a white horse, probably Soapsuds, with a lowered head and empty saddle, its reins trailing on the ground, on a raised platform. A radiant star is behind Soapsuds and a U. S. flag is draped on the platform in front of him. The float was entered by the Union Oil Company. It was photographed as it passed the Goodhue flagpole at the intersection of Orange Grove Blvd. and Colorado Blvd.
Street vendor with a sandwich style display of football mementos and carrying memento canes walking along the route of the Rose Parade with two men and a boy walking behind him and spectators seated in the background
Rose Parade spectators watching from the windows, the roof and in front of the commercial building at 42 West Colorado Blvd. (built in 1929). Signs on the building read: "Pittsburgh Paint Store," and "The J. A. Phelps Co."
Float with 2 trumpeters in the front, a floral eagle in the middle and a queen wtih crown seated on a throne at the back. Attendants and three outwalkers are also visible. The Pasadena Post Office at 281 E. Colorado Blvd. is visible across the street.
View of "Queen of 2 fairies seated on butterflies at the front of the "Queen of the Fairies" float with 2 outwalkers costumed as butterflies on the right. A sign on a commercial building reads "Citizens..."
View of the South Gate float in the form of a floral, horse-drawn fire engine with 5 girl outwalkers visible and one man as the driver. The 6 girls who walked with the float are: Grace Nelson, Mary Alice Catland, Betty Gibbons, Betty Jean Chase, Elsie S. Spanozio and Anna Bell Gaston.
Archway of flowers representing a hill with cottages and with a floral "Beverly Hills" sign, with floral globe within the arch, with woman in hat visible over top of arch at left, small group of people visible through arch. The float was entered by the city of Beverly Hills.
"Alice in Wonderland" float in the form of an open book with "Once upon a time" written on the left page. The Red queen is played by Cricket Caukin, the March Hare is played by Marvel Purrucker, the mad Hatter is played by Jean Bellinger, Alice is played by Dorothy Clayton, the little fairy is Laura Jacobson and Eugene Ober and Eugene Pitzer are the gnomes. The float was entered by the Pasadena Chamber of Commerce and this photograph was taken on Orange Grove Blvd. before the start of the Rose Parade.
Float representing the Golden Gate Bridge with an exposition invitation displayed on the side "San Francisco Invites You In 1938" seen as it passes the Goodhue flagpole at Orange Grove Blvd. and Colorado Blvd.