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"Bellerophon & the Chimera" float in the Tournament of Roses Parade, Pasadena, 1935

Description:
View of the float rendering the myth of Bellerophon slaying the Chimera, at the front, with Pegasus looking on from a hill, with 2 visible maidens in gowns seated against a sunrise and the back of the float (Lydette Everard, Georgette Blanc and Carol Glass were on the float). The float was entered by the General Petroleum Corporation and was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd. with the Goodhue Flagpole on the far right.
Date:
January 1, 1935
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Bellerophon & the Chimera" float in the Tournament of Roses Parade, Pasadena, 1935

Beverly Hills float with actress Doris Deane in the Tournament of Roses Parade, Pasadena, 1927

Description:
1927 was the first year the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song. The float sponsored by the Beverly Hills Chamber of Commerce represents a hill with cottages suspended above the world, which was revolving. It was the winner of the Grand Sweepstakes. Photograph appears in "PASADENA'S 38th ANNUAL ROSE TOURNAMENT," Los Angeles Times, 02 Jan. 1927: 27.
Date:
January 1, 1927
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
Beverly Hills float with actress Doris Deane in the Tournament of Roses Parade, Pasadena, 1927

Beverly Hills float with actress Madge Bellamy in the Tournament of Roses Parade, Pasadena, 1927

Description:
1927 was the first year the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song. The float sponsored by the Beverly Hills Chamber of Commerce represents a hill with cottages suspended above the world, which was revolving. It was the winner of the Grand Sweepstakes.
Date:
January 1, 1927
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
Beverly Hills float with actress Madge Bellamy in the Tournament of Roses Parade, Pasadena, 1927

Beverly Hills float with actress Madge Bellamy in the Tournament of Roses Parade, Pasadena, 1927

Description:
Float sponsored by the Beverly Hills Chamber of Commerce represents a hill with cottages suspended above the world, which was revolving. It was the winner of the Grand Sweepstakes. 1927 was the first year the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song.
Date:
January 1, 1927
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
Beverly Hills float with actress Madge Bellamy in the Tournament of Roses Parade, Pasadena, 1927

"Birth of the American Flag" float at the Tournament of Roses Parade, Pasadena, 1936

Description:
"Birth of the American Flag" with Betsy Ross (actress Priscilla Lawson) working on one section of the flag. The float was submitted by the city of North Hollywood. The float is passing the Goodhue Flagpole in the center of the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:
January 1, 1936
Resource Type:
still image
Photographer:
Snyder, Bill
Collection:
Los Angeles Times Photographic Collection
"Birth of the American Flag" float at the Tournament of Roses Parade, Pasadena, 1936

"Bride of the Sea" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
The "Bride of the Sea" float representing a beautiful young maiden riding beneath a floral canopy. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of Santa Monica.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
"Bride of the Sea" float in the Tournament of Roses Parade, Pasadena, 1934

"Bride of the Sea" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
The "Bride of the Sea" float representing a beautiful young maiden riding beneath a floral canopy. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of Santa Monica.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
"Bride of the Sea" float in the Tournament of Roses Parade, Pasadena, 1934

"California Poppies" float in the Tournament of Roses Parade, Pasadena, 1935

Description:
Milk flows from a large tilted bottle tended by a milk maid (Dorothy Bowster) on the "California Poppies" float entered by the Golden State Milk Co. The milk bottle rests on a large poppy. Float riders are seated in large poppies on the front of the float and another rider is seated on a throne behind the milk bottle. The float riders are: Sue Ann Eschmeyer, Anniece Achieris, Maxine Bennett, May Jane Bowser and Joan Davids. The float was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:
January 1, 1935
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
OpenUCLA Collections
"California Poppies" float in the Tournament of Roses Parade, Pasadena, 1935

Camp Fire Girls "Miss Alsace-Lorraine" float in the Tournament of Roses Parade, Pasadena, 1932

Description:
Anita Heft, visible from the waist up, wearing an Alsatian headdress and standing within a monumental floral Alsatian skirt probably supported by an automobile beneath. Walkers in front carry signs, one reading: "France / Pasadena Camp Fire Girls." The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:
January 1, 1932
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
Camp Fire Girls "Miss Alsace-Lorraine" float in the Tournament of Roses Parade, Pasadena, 1932

Camp Fire Girls "Miss Holland [?]" float in the Tournament of Roses Parade, Pasadena, 1932

Description:
Young woman, seen from the waist up, in the costume of the country of Holland [?] with a white headdress and an enormous floral skirt and apron possibly, transported by an automobile within the skirt. The float, entered by the Pomona Valley Camp Fire Girls, is seen passing the Goodhue Flagpole in the center of the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:
January 1, 1932
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
Camp Fire Girls "Miss Holland [?]" float in the Tournament of Roses Parade, Pasadena, 1932

Carriage at the Tournament of Roses Parade, Pasadena, 1902

Description:
The Rose Parade, also known as the Tournament of Roses Parade, is part of "America's New Year Celebration" held New Year's Day. It was used to showcase California’s mild winter weather, and encourage migration from the East and the Midwest. Early precursors to the parade had horse-drawn carriages covered in flowers, followed by foot races, polo matches, and a game of tug-of-war on the town lot. Upon seeing the scores of flowers on display, one professor decided to suggest the name "Tournament of Roses." The first official parade was in 1895.
Date:
January 01, 1902
Resource Type:
still image
Collection:
Miriam Matthews Photograph Collection
OpenUCLA Collections
Carriage at the Tournament of Roses Parade, Pasadena, 1902