The Alabama Crimson Tide football team arrives in Pasadena for their appearance in the 1938 Rose Bowl Game. Alabama lost the game (13-0) to the California Golden Bears from UC Berkeley, ending a four game winning streak in Rose Bowl appearances for the Crimson Tide.
Float in shape of tiered viewing stands withJ. H. Burns playing the role of Ponce de Leon reaching for the fountain of youth and with 'Dr. W. J. Ross (unreadable) Co.' written on side. The float is seen at the intersection of Colorado Boulevard and Orange Grove Blvd.
The "Golden Gate Bridge" float with a replica of the bridge with the Marin and San Francisco shores on either side and 7 ships. The bridge was under constructin at this time. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of San Francisco.