Rose Parade spectators watching from the windows, the roof and in front of the commercial building at 42 West Colorado Blvd. (built in 1929). Signs on the building read: "Pittsburgh Paint Store," and "The J. A. Phelps Co."
The Ford Dealers float displays a globe with the continents delineated, flanked by stylized wings and four visible float riders. The float was photographed at the corner of Orange Grove Blvd. and Colorado Blvd.