Description accompanying negative: Scene of the memorial services for Will Rogers held at the departed star's own studio, 20th Century-Fox, at whose Movietone City plant in Westwood Hills 2,500 of the star's co-workers gathered in the open air to pay their final tribute. Stars, directors, executives and laborers joined in common grief as George Jessel, famed star of sage and screen, Jason Joy, studio executive, and the Reverend Josiah Hopkins eulogized the nation's idol [ark no. 21198/zz002d96wf ].
Edward E. Spence, Beverly Hills mayor, and Norman H. Pabst fly the flag at half mast at City Hall as a gesture of reverence upon news of the August 15th death of Will Rogers. All businesses in the city closed at 1:00 pm as well
A similar photograph appears in the Los Angeles Times, 8/23/1935, with the caption: "World Pays Solemn Homage to Will Rogers in Final Rites at Forest Lawn; As dawn broke thousands had gathered to do homage. Scene shows a long line of mourners assembled at 5:30."