This theatre and office complex, perhaps taking its name from the Avenida de la Reforma in Mexico City, may be one of Lee's concepts for the Chapultepec Theatre (see 12401-12408) in Mexico City, which was located on the Avenida de la Reforma. The collection contains no photographs of the exterior of the Chapultepec.
This design makes good use of a small urban lot by maximizing the advertising space. The design above the marquee is one unit, the design below another. The projecting marquee attracts the attention of both Driver and pedestrian. The exterior could be of concrete, plaster, terra cotta, glass or plastic, the lettering in copper or white metal.
This theatre is designed with a glass front. The box office has an automobile entrance to the parking lot with an automobile exit on the other side of the building. At night varicolored lights play on the façade and the building forms its own reflective background. This design marks a transition to the drive-theatre type.