Location: Pasadena (Calif.) - UCLA Library Digital Collections Search Results

Description:: The Long Beach earthquake of 1933 took place on March 10, with a magnitude of 6.4, causing widespread damage to buildings throughout Southern California. The epicenter was offshore, southeast of Long Beach on the Newport-Inglewood Fault. An estimated fifty million dollars' worth of property damage resulted, and 120 lives were lost.
Date:: March 1933
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: The theme of the 1930 forty-first annual Rose Parade was "Festival Days in Flowers"
Date:: January 1, 1930
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: The "Camp Baldy" float, representing winter sports, with 4 riders and a floral bear.
Date:: January 2, 1933
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: Dr. Ross Company’s float swerves around the Eagle Rock entry when failed brakes send the frightened ponies scampering.
Date:: January 2, 1939
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: Men and boys watching the Rose Parade from the tile roof of the Hupmobile dealer building on W. Colorado Blvd., probably between St. John Ave. and Pasadena Ave. (later the area of a freeway underpass). The Hupp Automobile logo is on the front of the building.
Date:: January 1, 1930
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: A similar photograph appears with the article “Caltech Grid Squad Working Twice Daily for Opening Game With Loyola Next Week, Five Veterans Out For Team, ‘Fox’ Stanton Not Optimistic Over Prospects, Usual Tricky Formations on Parade at Pasadena, Engineer Open Season With Lions at Ball Park,” Los Angeles Times, 13 Sept. 1933. Caption reads: “Ready to Engineer a Graumanesque Gridiron Opener. Here are the pigskinning lads of California Institute of Technology as they are likely to line up against Loyola at Wrigley Field a week from Friday night. The linemen from left to right are Miller, Gregory, Davis, Nollan, Jones, Mathewson and Moore. The backs presented are Donahue, Capt. Sharp, Parker and Rooke. The Engineers and Lions play the first local game of the 1933 season and everything points to a large gathering of hungry pigskin followers. (Times photo by Duke Ledford)”
Date:: 1933
Resource Type:: still image
Photographer:: Ledford, Duke Emmett, 1894-1961
Collection:: Los Angeles Times Photographic Collection

Description:: The City of Los Angeles float can be seen in the forefront, followed by two other floats in the distance.
Date:: January 2, 1939
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: The theme of the 1936 forty-seventh annual Rose Parade was "History in Flowers."
Date:: January 1, 1936
Resource Type:: still image
Photographer:: Snyder, Bill
Collection:: Los Angeles Times Photographic Collection

Description:: Huntington Hotel float with a floral "Huntington" sign on the side and two girls riding on top. The float is at the intersection of Colorado Blvd. and Orange Grove Blvd.
Date:: January 1, 1929
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

Description:: 1927 was the first year the the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song
Date:: January 1, 1927
Resource Type:: still image
Collection:: Los Angeles Times Photographic Collection

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