Spectators watch Rose Parade Grand Marshal James Rolph, Mayor of San Francisco on the parade route in a flower-covered automobile. The car is passing commercial buildings at 245 W. Colorado Blvd. (later a freeway underpass area). Signs on the buildings read: "Used Car Dept., Graham-Paige, 245 W. Colorado, Sales Service, " "Coal & Wood," "H. R. Slayde.. Co. Accesso..."
A float representing a gondola holding 6 year old Revac Rush an open sea shell pulled by a swan. entered by the city of Long Beach. Two men are seated behind the swan. "Long Beach," with an anchor between the words, is written in flowers on the side of the float.
View of the "Anglo-American Friendship" float with the standards of the 2 countries and four visible float riders with one holding a tennis racket and another holding a ball. The float was entered by the Sons of St. George and is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of a float in the form of a Chinese barge with a pagoda at the back and outwalkers, one with a carrying pole and others with banners inscribed with good wishes for the New Year. The float was entered by the Pasadena United Service Clubs and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
Close-up of Rose Parade Queen, Muriel Cowan, and 4 attendants on the back of the "Firebird" float, against the domed Russian mosques (the 6 attendants were Dorothy Bruce, Emily Bettainer, Lynn Smith, Shirley Chamberlain, Catherine Butler and Lucille Spelts).
Float showing a wedding day in an early California mission with participants costumed as a bride and groom, a priest, Indians, Spanish caballeros and damas, placed around an adobe-style chapel. The float was entered by the city of Laguna Beach. The float is seen at the intersection of Colorado Boulevard and Orange Grove Blvd.
The "Little America" float shows the Byrd expedition to the Antarctic, with houses, airplanes on a field and penguins watching a freighter being unloaded. The float was entered by the city of Glendale and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
Color guard with flags of numerous nationalities probably to celebrate the upcoming 1932 Los Angeles Summer Olympic Games. The location is the intersection of Orange Grove Blvd. and Colorado Blvd. with the Goodhue Flagpole on the right.
View of float with a Spanish dancer on a platform performing to music created by 4 musicians standing behind her. A floral sign on the float reads: "First Award for Health." The float was entered by the Alhambra Chamber of Commerce and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
"Happy New Year" float with a sign reading Happy New Year perched on top of a large floral bell, and also with a little girl, Betty June Schneider, in a colonial style dress, and a driver. The float was entered by the Pasadena Chamber of Commerce and Civic Association.
An elderly man holding a hat and cane and wife standing in the street near the curb on Colorado Blvd. to see the Rose Parade with other spectators seated on the curb and standing on the sidewalk behind them
The float features Father Time, Donald Simpson, leaning on his scythe standing in front of a floral hour glass, with a Happy New Year, Bobby Shields, seated nearby. The float was entered by the Pasadena Junior Chamber of Commerce.
In a floral garden, the Chinese moon gate is rendered as a bamboo gate within a floral arch with Helen Anthony in a Chinese headdress, silk jacket and trousers standing beneath the arch and Charlotte Havlu in a Chinese robe seated on the steps. The float was entered by the Pasadena Chamber of Commerce.
The "Poinsettia Sea Serpent" float was designed and made by the students of Ventura Junior College and entered by the city of Ventura. The float was 60 feet long and required 2 trucks. The dragon's eyes rolled and its tongue darted in and out as it opened and closed its mouth.
"Columbia, Gem of the Ocean" float with the Statue of Liberty and the frigate Constitution, called "Old Ironsides" accompanied by small boys in army and navy uniforms. The float was designed by L. W. Chobe and entered by the city of Glendale.
"Iceland" float with 2 polar bears and a mountain against the aurora borealis. Float riders in Icelandic costume are Genevieve Davis, Merodeine Harris and Marie Karquist (the last dressed as a boy). The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of the "Rainbow Fleet" float with three floral sailboats guided by Shirley Bloomfield, Virginia Shreiber and Jean Carroll Christian next to a tall light house. The float was entered by the Hotel Coronado and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of the Italian "Gondola" float, its gondolier and youth singing to his sweetheart driven away by the rain, entered by Newport Bay. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
View facing W-NW towards three automobiles carrying city officials with the "Board of Supervisors" automobile first. Spectators view the parade from a grandstand on the right, located on the north side of Colorado Blvd. on the first block east of Orange Grove Blvd.
Mary Pickford, Grand Marshal of the Rose Parade, in a white satin gown, seated in a coach covered in stevia, roses, sweet peas and gladioli, with a coachman and a footman, drawn by four white horses. The harness of the horses was covered in pink satin ribbon. The photograph was taken in front of the Pasadena Memorial Flagpole (Goodhue Flagpole) at the intersection of Colorado Blvd. and Orange Grove Blvd. Mary Pickford was the first woman and the first film industry professional to be a Grand Marshal of the parade.
Float with a floral reproduction of a Greek temple with a bicyclist on the side and 4 bicyclist outriders. Floral signs on the float read: "Rose Bowl," 19 Olympiad 32" and "Pasadena." The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
The "Camp Baldy" float, representing winter sports, was of note because of the snowballs hurled at parade spectators by the float riders. The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
"The Wedding of the Orange" float with Lucille Brown as the bride, Alpheus Hott as the bridegroom, Norton Barnum as the minister, Eddie Rogers as the best man, Daisy Herlinger as the matron of honor, Frances Atwood, Brownette Kramer, Margaret Cairnes, Ruth McGraw, and Mildred Waycott as bridesmaids. The float was entered by the San Bernardino National Orange Show.
The "Fountain of Happiness" float features a central heart beneath a rainbow and with 4 pots overflowing with gold at its base. At each corner of the float are models of recently constructed Beverly Hills mansions. A young woman is seen resting against one of the 2 models in front. The float was entered by the city of Beverly Hills.
Vase of Flowers float with roses in a large floral vase, a trellis in each corner of the float and a floral swag along the side of the float. A little girl is seated in the float. The float may be the entry from the Pasadena Realty Board.
"Little Boy Blue" float with a haystack, cows, sheep and lambs with 3 girl shepherdesses in front and little boy blue next to the haystack. The float was entered by the Los Angeles Chamber of Commerce.
"Mexico's Fairyland" float with a band of 6 musicians (4 men and 12 women) and a woman dancer perform on the float in front of a Mexican style tower. On the side of the float is a flora sign reading: Agua Caliente / Old Mexico.
The "India" float features a large floral Buddha in rich colors attended by float riders Carolyn Bosdke, Norma Belcher, Phyllis Whitlaw, Barbara Curtis and Bella Jackson. The float was entered by the Pasadena city schools and is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
The "Whistler's Mother" float with Mrs. Howard J. Sloan and with a Bible and a floral U. S. flag draped over the front.The float was entered by the Antlers of the B.P.O.E. and is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
Decorated automobile with 2 male riders. One rider is in military uniform and the other rider is lifting his top hat in greeting to the spectators. The automobile is shown at the intersection of Orange Grove Blvd. and Colorado Blvd. and the Goodhue Flagpole is just visible at the right edge of the image.
Flower-covered carriage with at least 8 passengers in costume, pulled by 4 horses in the Rose Parade. A floral sign reads, in part: .... Club. The carriage is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of the Chinese Empress Wan Qua Fei float. The float features a carriage lead by dragons with Lili Arikawa seated on a throne as the empress with 2 girls seated below her, hanging baskets and lanterns, and with 'Long Beach' written on top. All of the participants are dressed in light-colored Chinese silk, including 5 outwalker boys with baskets suspended from shoulder poles. The float is at the intersection of Orange Grove Blvd. and Colorado Blvd.
"Dream of Youth" float depicting a fairyland theme in the early morning with a silver moon setting. A figure of a young man with his arms open is at the front of the float and a queen is seated in the center. The float is seen at the intersection of Colorado Boulevard and Orange Grove. Entered by the Pasadena Water Department.
Float depicting an Indian legend about an arrowhead, with a wigwam in a valley and Linda Martin as an Indian princess, Edward Scott as an evil spirit and David Scott as the Indian chief who shot the arrow to save the princess. Only one float rider (evil spirit or Indian chief) is visible in this photograph. The float was entered by the city of San Bernardino and the National Orange Show. The float was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd. with the Goodhue Flagpole on the far right.
"Adhorable Babies" float carrying 18 children in a golden, cup-shaped trophy in the center with a floral sign reading "Our Future Champions" and 29 children on the main platform dressed in costumes of different countries competing in Olympiads. The float is decorated with shields ornamented to look like coats of arms with carnations and pigeons were steadily released from the trophy during the parade. The float was lead by another small float in the form of a swan (image no. 21198/zz002cp5vz) and was entered by the Adohr Creamery Company. the float location in the image is the intersection of Orange Grove Blvd. and Colorado Blvd.
The Dragon float emitted smoke and was 85 feet long. Two men wearing Asian shirts, trousers and conical straw hats carry a floral sign reading "Glendale," the city that entered the float. The Pasadena Post Office at 281 E. Colorado Blvd. is visible across the street.
"Trail of the Eagle" float shows an eagle alighting on top of a mountain. The float was entered by the San Marino Boy Scout Troops Nos. 1 and 2. The float is shown at the intersection of Colorado Blvd. and Orange Grove Blvd.
Float celebrating Olympiad bicycling events with a floral bicyclist on the front of the float. Floral signs read: "Pasadena Chamber of Commerce" and "Rose Bowl." The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.