The "Iris and the Rainbow" float, entered by the city of Altadena, with Betty Wilcox as Iris holding the streamer attached to six floral peacocks, accompanied by 4 flower girls (Janet Horning, Joan Smith, Anna Kelly and Marion Rutan) all beneath a wide floral rainbow. The float was photographed at the intersection of Orange Grove Blvd. and Colorado Blvd.
Spectators next to the float of the Rose Parade Queen, Muriel Cowan, featuring a large Russian Firebird composed of yellow chrysanthemums and lavender sweet peas at the front and three Russian mosques with domes covered in yellow pompoms at the back, behind the queen's throne. The float was photographed on Orange Grove Blvd., probably before the start of the parade.
The "Japan" float features a torii gate at the front, followed by a bridge spanning a pond with water lilies, a pagoda and a nagare-zukuri style shrine. Three riders in Japanese dress are visible. The float was entered by East Pasadena and the Pasadena Japanese Community and is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
Men and boys watching the Rose Parade from the tile roof of the Hupmobile dealer building on W. Colorado Blvd., probably between St. John Ave. and Pasadena Ave. (later the area of a freeway underpass). The Hupp Automobile logo is on the front of the building.
View of the "Sea Serpent" float with 3 women. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of Venice.
View of the front of the "The Lady of the Shalott" float with the little bark carrying the maid to Camelot. The float was entered by the city of Glendale and is shown at the intersection of Colorado Blvd. and Orange Grove Blvd.
Pasadena schools float in the shape of a galley with waves lapping on the sides and a mast with 3 sails with signs on the sails reading (top): PHS [for Pasadena High School], (middle) Junior HS, (bottom) Elementary Schools. 8 boys in costume stand next to the float, one girl is seated on the float and 2 boys stand at the front of the float
Photograph of a crowd of people at Brookside Park attending an all-day homecoming picnic for John Steven McGroarty, poet laureate of California and member of Congress. The people are seated as they listen to McGroarty, who also talked about the Townsend old-age pension plan.
The "Egyptian barge" float is canopied with vines and flowers and features Martha Meserole as Queen of the Rose Maidens. "South Pasadena" appears in floral letters on the side of a float with a verdant hill covered by an awning and with girls in costume seated in a bower at the end. This was the first entry for the city of South Pasadena.
During his time as doorman for the Hotel Vista del Arroyo Andrew "Andy" Speers has collected the autographs of some of America's most famous, including four presidents, Charles Chaplin, Lon Chaney, Rudolph Valentino and many others.
View of the Huntington Hotel damaged by the Long Beach earthquake, with rubble flowing down an exterior stairway. Two men are at the bottom of the stairway, 2 men stand on the banister on either side and 2 men stand at the top of the stairway. The hotel (built in 1907, located at 1401 South Oak Knoll) was repaired and in use until 1989 when it was torn down.
The automobile, completely blanketed in flowers and greenery with "Los Angeles County Board of Supervisors" in flowers on the side. There are no riders visible in the car. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the car in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
Birdeseye view of the Long Beach float with Venus, Virginia Johnson, in a sunburst throne with her attendants, Joan Slaughter, Margaret Burley, Mary Lou Turner and Gladys McCleary, dressed in Grecian robes in pastel shades. A huge peacock heads the float, with a fountain in the center supporting 2 green cockatoos with orchid tails.
The "Enchanted Lands" float features a large floral replica of the California Building (a Spanish Colonial building designed for the by architect Bertram Goodhue for the 1915-1917 Panama–California Exposition held in San Diego to celebrate the opening of the Panama Canal) with a bell tower and dome reproduced with yellow, white and bronze chrysanthemums. A sign on the side of the float reads "San Diego, World Exposition City, 1935." On the visible corners of the float are float riders in costume with decorations featuring (L to R) a Spanish-American mission, a Chinese bridge, and a South Seas palm. The Goodhue Flagpole at the intersection of Orange Grove Blvd. and Colorado Blvd. is visible behind the float.
View of the "Neptune's Chariot" float with a giant sea turtle pulling a shell chariot. The sea god and 2 attendants are absent due to the rain. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Texaco company.
View of the "Queen of the Seven Seas" float with the Queen of the Rose Parade, Treva Scot, and her 6 visible attendants, in a chariot accompanied by 4 sea horses and pulled by 3 or 4 floral goldfish.The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
Float with a floral football player running with a football in the front and a Greek temple at the back with a young woman seated on the steps. A floral sign reads: "Tulane." The float is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
Related to the article “Caltech Acquires ‘Ossie,’ Oscillograph to Photograph Atoms at Rate of 100,000,000 Per Second Unique Device.” Los Angeles Times, 28 Oct. 1928. “… known to well-informed electrical engineers as a cold cathode ray oscillograph which, in unscientific language, is a giant camera that records the antics of the electron particles composing an electric current. …”
Spectators watch Rose Parade Grand Marshal James Rolph, Mayor of San Francisco on the parade route in a flower-covered automobile. The car is passing commercial buildings at 245 W. Colorado Blvd. (later a freeway underpass area). Signs on the buildings read: "Used Car Dept., Graham-Paige, 245 W. Colorado, Sales Service, " "Coal & Wood," "H. R. Slayde.. Co. Accesso..."
A float representing a gondola holding 6 year old Revac Rush an open sea shell pulled by a swan. entered by the city of Long Beach. Two men are seated behind the swan. "Long Beach," with an anchor between the words, is written in flowers on the side of the float.
View of the "Anglo-American Friendship" float with the standards of the 2 countries and four visible float riders with one holding a tennis racket and another holding a ball. The float was entered by the Sons of St. George and is shown at the intersection of Orange Grove Blvd. and Colorado Blvd.
View of a float in the form of a Chinese barge with a pagoda at the back and outwalkers, one with a carrying pole and others with banners inscribed with good wishes for the New Year. The float was entered by the Pasadena United Service Clubs and is seen at the intersection of Orange Grove Blvd. and Colorado Blvd.