A Salvation Army parade procedes on Spring Street. (The associated caption text mentions Broadway Avenue, but the image is actually that of Spring Street.) The ground-level portion, with the stairway entrance, of the old State Building on Spring (now demolished) can be seen. A float with a globe and people dressed as representatives from around the world drives in lieu of a marching band. The image associated with the newspaper article is a close-up, cropped version of the original nitrate negative image. The photograph's angle was most likely taken from an elevated point at City Hall on 200 North Spring Street. Pedestrians and spectators line the sidewalks. Salvation Army General Evangeline Booth and her Army membership were in Los Angeles for the parade, and met in congress to discuss their World for God campaign in which they hoped to add a million more members. Mayor Frank Shaw and many Los Angeles citizens welcomed them to the city.
Alvin P. Adams was president of Western Air Express Corporation from 1934 to 1940. It was the oldest passenger line in the country, with the route from Salt Lake City to Los Angeles and San Diego established in 1926.
National Biscuit Company display at the Food and Household Show. One woman holds a box of Ritz crackers and another woman stands next to her. There are boxes of Ritz Crackers and other products all over the display. The sign reads, "America's most popular cracker." A man is visible in the background standing in front of another display, and the Gebhardt Chili Powder Co. display is also visible. The show was held at the Ambassador Auditorium, which was part of the Ambassador Hotel.
Possibly related to the article, "CITY WILL VIEW NEW TYPE TRAIN: Burlington's Zephyr at Exposition Park Today President Budd Reports on Mountain Climbing Record Maker First to Come Using Short Route," Los Angeles Times, 22 Jun. 1934: A2
A Labor Day parade travels towards camera as it proceeds down Broadway. The scene is viewed from a bird's-eye perspective looking southwest. Broadway enters from the bottom right corner and stretches back into the distance at left. First Street intersects Broadway in the foreground. At center, a marching band travels down Broadway and towards camera as they approach the intersection. Spectators line 1st Street at left. More spectators line Broadway as it stretches into the distance. Buildings stand along the left edge and stretch along the right side of Broadway.