Enterence for Santa Claus Lane was at Hollywood and Vine Blvds in Hollywood. E. J. Shurtz was chairman of Santa Claus Lane Committee and manager of the Broadway Hollywood. Strasburg was also in a leadership position on the committee.
Pictured is "Pop-eye", the two-year-old Persian housecat pet of one young Miss Betty Jean Welch, famous for killing a four-foot-long black diamond rattlesnake. The snake invaded Pop-eye's backyard, wherein Pop-eye defended his territory and bravely defeated the reptilian invader.