Setting the scene on a stage set for a Ghirardelli chocolate advertisement, a giggling little girl stands in a metal wash tub wearing a raincoat and rain hat as a man stands on a stool pours water on her from a watering can.
Advertising photomontage with a blindfolded woman among 7 giant bottles of milk, reaching out to one bottle. There are prize ribbons from the Los Angeles County Fair and a San Fernando Valley event on 2 Adohr milk bottles.
Photograph for advertisement for "Double X Floor Cleaner" with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet.
Stoneware cup resting on a collage with photographs of faces, resting on a "Santa Fe Patties" cigar box. The same cup was used in a Ghirardelli's chocolate advertisement (see image ark no. 21198/zz002j908w)
Containers of "Double X Floor Cleaner," "Savabrush," and "Waxoff" ornamented to resemble athletes with arms, legs and athletic shorts and shoes added, positioned to look like they are pole vaulting over a bar with a sign reading "A New Sales-High For 1936."
Photomontage created with repeated images of a woman in point shoes, possibly for the magazine Better Homes and Gardens. She wears a short, ruffled gingham skirt, matching midriff top and pointe shoes and stands with her hands clasped and one foot pointed in the floor.
Woman seated in a rattan chair, speaking or singing, in front of sound recording equipment (?) at a sound stage or radio station. A technician has his hand on a dial. This may be related in some manner to the National Auto Shop reference on the negative sleeve.
Photomontage composition showing a bar graph made of strips of floor boards with the years from 1924 to 1931 along the bottom apparently showing the sales growth of "Double X Floor Cleaner" during that time. Superimposed are photographic images of small men wearing lederhosen and holding picks and ropes scaling the bar graph. A strong light casting a dark shadow against the wall behind, enlarges the figures and graph bars, increasing the drama of the scene and giving it a cinematic aspect.
Advertisement photograph for Double X Floor Cleaner with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet. Text on the advertisement reads "Double X 'takes' the floor, Makes Varnish Vanish, Makes Old Floors New."
Man and woman standing behind a window, speaking or singing, in front of a microphone at a sound stage or radio station. A technician is seated in front of the window at a desk with controls and another technician operates controls on a panel. This may be related in some manner to the National Auto Shop reference on the negative sleeve.
Photo shoot set-up for the "California Fruit Growers" (perhaps the California Fruit Growers Exchange). The set, illuminated by 10 lights on stands, is a kitchen with a refrigerator, stove and with a mixer and a citrus juicer on the counter. A man and a woman stand in the kitchen and another man and woman look on from the right.
View of a man in a lab coat facing away holding up a pencil. Next to him are a chair and promotional literature about Adohr milk, titled "Don't make this mistake about milk! Adohr...More first awards for quality and purity than all other brands combined." The promotional material includes a drawing of 2 women standing in front of 2 giant bottles of milk with a trophy in the background.
Photograph of gas regulator equipment created by the Wilgus Manufacturing Company connected to a boiler in a brick wall. The parts are metal-cast with embedded inscriptions identifying the company, reading “Wilgus Mfg. Co." Identification in raised metal letters on the boiler reads "Pioneer Boiler & Machine Works."
Advertising photomontage for Adohr Farms diary, with a woman facing 2 giant bottles of Adohr milk bearing first place prize ribbons, in front of a giant trophy awarded to Adohr. The background is a grid of images of the award ribbons and trophy. The inscription engraved on the front trophy (completely visible in image ark no. 21198/zz002j92nj) reads "Certified Milk Contest, [...], First Prize, June 25, 1923, San Francisco, Adohr Stock Farms."
Photomontage advertisement for "Double X Floor Cleaner" with a can of the product on a wooden floor. A line of 14 repeated images of a woman mopping, and a circle of 19 images of a men mopping have cleaned areas of a wooden floor. "Double X Makes Old Floors New" is displayed in three-dimensional letters and "Makes Varnish Vanish" appears on a circular cleaned area of the floor.
Photomontage created with repeated images of a woman with a raised knee as though in the middle of executing a can-can dance movement, possibly for the magazine Better Homes and Gardens. She wears a short, ruffled gingham skirt, matching midriff top and reflective heeled sandals.
Advertisement photograph for Ghirardelli chocolate bars with a chocolate bar in the foreground, and with "Ghirardelli's" and the profile of a baker in a chef's hat and holding a baker's peel appearing as shadows in the background. In addition, "Ghirardelli's" appears in bold black letters applied to a plate of glass -- used to create the shadow. "Ghirardelli Since 1852" is embossed ion the top chocolate bar.
Advertisement for Ghirardelli chocolate bars. Three chocolate bars appear to float one above the other in the foreground; "Ghirardelli's" and the profile of a baker in a chef's hat and holding a baker's peel appear as shadows in the background. "Ghirardelli Since 1852" is embossed ion the top chocolate bar.
Advertising photograph promoting the uniform quality of Ghirardelli chocolate. A grid of chocolate bon-bons on a paper covered wooden platform appears in front of an illustration with 4 identical women in silhouette making chocolates below the word "Uniform."
Advertisement photograph for Double X Floor Cleaner with a container of the cleaner on a hardwood floor. Beside it is a three-dimensional rendering of the words, "Double X," and a row of medallion emblems of the Federal Housing Administration, each with a house in the center framed by the phrase "Better Housing Products."
Open icebox with a block of ice and food inside. The label, center top, reads "Ward Cabinet[...]". The organization of the food follows recommended guidelines with dairy below the ice block on the left, and, on the right, fruit and vegetables at the top, cooked vegetables and eggs in the middle and meat at the bottom.
Photograph of an Adohr Farms advertisement of a family at a breakfast table with the girl drinking milk and the boy holding a bundle of books. The father holds a newspaper with the headline "School Starts Today."
"Food" in metal letters with food products in the "oo" which forms a pair of eyeglasses. Food products include including Arm & Hammer Baking Soda, Post Toasties, Quick Quaker Oats, Kellogg's Corn Flakes, Mazola Corn Oil, Swift's Premium Bacon, Crisco, Kellogg's Kaffe Hag Coffee, Pabst-ett, None Such Mince Meat, Brookfield Butter, Instant Postum, Steero Bouillon Cubes, Swans Down Cake Flour, Petti John Rolled Wheat, Baker's Breakfast Cocoa, Karo, Royal Baking Powder, Heinz Spaghetti, Heinz Tomato Ketchup, French's Mustard, Westburn Crosby Gold Medal Flour and Pillsbury's Best XXXX Flour.