The Long Beach earthquake of 1933 took place on March 10, with a magnitude of 6.4, causing widespread damage to buildings throughout Southern California. The epicenter was offshore, southeast of Long Beach on the Newport-Inglewood Fault. An estimated fifty million dollars' worth of property damage resulted, and 120 lives were lost.
Photograph of a commercial building with a tower, heavily damaged by the Long Beach earthquake. A "Universal" truck from "Pacific Crane Service ..." with a tall crane extended to the top with a cable extended into the cracked dome of the tower is parked in front; rubble is being removed from the tower down 2 chutes, one from the tower to the roof, and another from the roof to the street. Signs on the building read: "Hart's Hosiery Shop," "Rarey's Beauty Service, Permanents, All Methods, Special, Hair Dyeing $2.00, Scientific Scalp Treatments $1.00, 6 for $5.00, 2-75 cents, 3-$1.00, Finger Wave, Manicure, Hair Cut, Marcel, Shampoo, Eye Arch, Finger Wave, Shampoo, Henna Pack 75 cents," "Hirshfield's," "Dr. H. W. Jameson."
