Resource Type: still image / Subject: Cleaning--California - UCLA Library Digital Collections Search Results

Description:: Advertisement photograph for Double X Floor Cleaner with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet. Text on the advertisement reads "Double X 'takes' the floor, Makes Varnish Vanish, Makes Old Floors New."
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: The National Housing Act of 1934 created the Federal Housing Administration, a system of federally guaranteed bank mortgages. The administration's Better Housing Program also provided home repair loans to stimulate the construction industry and improve housing conditions.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Figure of a man cut out from paper with floor boards printed on it, walking with crutches. Perhaps this was used for the "Waxoff" advertising campaign.
Date:: [between 1925-1939]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Containers of "Double X Floor Cleaner," "Savabrush," and "Waxoff" ornamented to resemble athletes with arms, legs and athletic shorts and shoes added, positioned to look like they are pole vaulting over a bar with a sign reading "A New Sales-High For 1936."
Date:: [circa 1936]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Containers of "Double X Floor Cleaner," "Savabrush," and "Waxoff" ornamented to resemble track athletes with arms, legs and athletic shorts and shoes added and holding poles as they run to pole vault.
Date:: [circa 1936]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Advertisement photograph for "Double X Floor Cleaner with a three-dimensional message, "Make Old Floors New," on a hardwood floor.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Photograph for advertisement for "Double X Floor Cleaner" with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Photomontage advertisement for "Double X Floor Cleaner" with a can of the product on a wooden floor. A line of 14 repeated images of a woman mopping, and a circle of 19 images of a men mopping have cleaned areas of a wooden floor. "Double X Makes Old Floors New" is displayed in three-dimensional letters and "Makes Varnish Vanish" appears on a circular cleaned area of the floor.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Photomontage composition showing a bar graph made of strips of floor boards with the years from 1924 to 1931 along the bottom apparently showing the sales growth of "Double X Floor Cleaner" during that time. Superimposed are photographic images of small men wearing lederhosen and holding picks and ropes scaling the bar graph. A strong light casting a dark shadow against the wall behind, enlarges the figures and graph bars, increasing the drama of the scene and giving it a cinematic aspect.
Date:: [circa 1931]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: This image is a photomontage employing an image of a floor with an "X on it (see image ark no. 21198/zz002j90t5) and other images of people.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Browse items