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Sketched advertisement layout for the Brock & Company jewelry and gift store, 1928-1939

Description:
Sketch of an advertisement layout of gift photographic images for the Brock & Company jewelry and gift store with roughly sketched illustrations in labeled rectangular compartments. The top banner reads" Gifts for the Ho[...]. The lower banner reads: Brock's [...]. Label captions include: Boys, Watches, Bracelets, Cigarette Cases, Charms, Jade, Clips, Clocks, and Rings.
Date:
[between 1928-1938]
Resource Type:
still image
Photographer:
Connell, Will, 1898-1961
Collection:
Connell (Will) Papers
Sketched advertisement layout for the Brock & Company jewelry and gift store, 1928-1939

Photomontage advertisement for "Double X Floor Cleaner," circa 1934

Description:
Photomontage advertisement for "Double X Floor Cleaner" with a can of the product on a wooden floor. A line of 14 repeated images of a woman mopping, and a circle of 19 images of a men mopping have cleaned areas of a wooden floor. "Double X Makes Old Floors New" is displayed in three-dimensional letters and "Makes Varnish Vanish" appears on a circular cleaned area of the floor.
Date:
[circa 1934]
Resource Type:
still image
Photographer:
Connell, Will, 1898-1961
Collection:
Connell (Will) Papers
Photomontage advertisement for "Double X Floor Cleaner," circa 1934

Advertisement for "Double X Floor Cleaner," circa 1934

Description:
Advertisement photograph for Double X Floor Cleaner with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet. Text on the advertisement reads "Double X 'takes' the floor, Makes Varnish Vanish, Makes Old Floors New."
Date:
[circa 1934]
Resource Type:
still image
Photographer:
Connell, Will, 1898-1961
Collection:
Connell (Will) Papers
Advertisement for "Double X Floor Cleaner," circa 1934

"Double X Floor Cleaner," "Savabrush," and "Waxoff" athletic figures pole vaulting in an advertisement photograph, circa 1936

Description:
Containers of "Double X Floor Cleaner," "Savabrush," and "Waxoff" ornamented to resemble athletes with arms, legs and athletic shorts and shoes added, positioned to look like they are pole vaulting over a bar with a sign reading "A New Sales-High For 1936."
Date:
[circa 1936]
Resource Type:
still image
Photographer:
Connell, Will, 1898-1961
Collection:
Connell (Will) Papers
"Double X Floor Cleaner," "Savabrush," and "Waxoff" athletic figures pole vaulting in an advertisement photograph, circa 1936

Materials on a table used to create a photographic advertisement for Ghirardelli chocolate bonbons

Description:
View of the materials on a table used to create a photographic advertisement for Ghirardelli chocolates: chocolate bon-bons on a wooden board and materials used to create the backdrop. The backdrop with the word "uniform" and the line of profile women making chocolates is created using 2 props: a line of women in profile cut out of a piece of paper and the work "Uniform" created with letters applied to a plate of glass. Both items are arranged so that they create a gray shadow of a piece of paper when illuminated. The wooden handle of a tool (hammer?) and 2 small boxes of photographic supplies are in the foreground. The finished result is visible in image ark no. 21198/zz002j907c .
Date:
[between 1925-1939]
Resource Type:
still image
Photographer:
Connell, Will, 1898-1961
Collection:
Connell (Will) Papers
Materials on a table used to create a photographic advertisement for Ghirardelli chocolate bonbons

Photomontage with Mission Dry Sparkling beverage bottles arranged in a grid with the logotype above, Los Angeles, circa 1930

Description:
Downward view towards bottles of Mission Dry Sparkling carbonated beverage arranged on diamonds in a grid formation with the brand logotype overlaid. Flavors indicated on the bottle tops include lemon, orange and grapefruit. The diamonds appear to be created by cast shadows. [
Date:
[circa 1930]
Resource Type:
still image
Photographer:
Connell, Will, 1898-1961
Collection:
Connell (Will) Papers
Photomontage with Mission Dry Sparkling beverage bottles arranged in a grid with the logotype above, Los Angeles, circa 1930

Tubes of Olds brand lubricant for trumpet valves and trombone slides, Los Angeles, 1933-1939

Description:
F. E. Olds was a manufacturer of musical instruments founded by Frank Ellsworth Olds in Los Angeles, in the early 1900s. The company made brass instruments, especially trombones, cornets, and trumpets. Olds was joined by his son Reginald Birdsall (R.B.) Olds in 1920. The company was purchased by Chicago Musical Instruments after World War II, and went out of business in 1979.
Resource Type:
still image
Photographer:
Connell, Will, 1898-1961
Collection:
Connell (Will) Papers
Tubes of Olds brand lubricant for trumpet valves and trombone slides, Los Angeles, 1933-1939

Advertisement for Ghirardelli chocolate bars

Description:
Advertisement photograph for Ghirardelli chocolate bars with a chocolate bar in the foreground, and with "Ghirardelli's" and the profile of a baker in a chef's hat and holding a baker's peel appearing as shadows in the background. In addition, "Ghirardelli's" appears in bold black letters applied to a plate of glass -- used to create the shadow. "Ghirardelli Since 1852" is embossed ion the top chocolate bar.
Date:
[between 1925-1939]
Resource Type:
still image
Photographer:
Connell, Will, 1898-1961
Collection:
Connell (Will) Papers
Advertisement for Ghirardelli chocolate bars