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Cashin's illustrations titled "Bonnie Cashin's Place."

Description:
Text: "Phase I: A workshop and a sales port for the development of creative ideas. Models will be made here & manufacturing may or may not be on the premises. A showroom more like a gallery. An envirement [i.e. environment] employing multi-media techniques. To start, a small staff - of girls who look right in the clothes. Start with Summer Somewhere. Phase II: Development of other diversified design groups each under an appropriate label. A module plan. Some manufacturing to be done in far lands as well as here. Phase III: A membership club to service at retail B.C. people & employing new concepts of service. All B.C. products for sale here. Call it IN TOTO. Design this as a prototype for a franchise plan to distribute B.C. ideas internationally. Phase IV: A TV program called "Cashin on Fashion" - an educational entertainment. Phase V: An educational project. Bonnie Cashin's "Fund for Creative Activists" (or something). A pet dream to help dilute the galloping mediocrity in our envirement [i.e. environment]. Money will come from all of the above. Buckets of it hopefully. [Infinity symbol] Ad Infinitum."
Date:
Ca. 1955-1985
Resource Type:
still image
Collection:
Cashin (Bonnie) Collection of Fashion, Theater and Film Costume Design, 1913-2000
Cashin's illustrations titled "Bonnie Cashin's Place."

Photographs of Cashin's ready-to-wear designs for Sills and Co. featured in department store windows.

Description:
A knee high over coat in orange color. The collar is large which is turned over the coat, covering the shoulder like a triangular shawl. The coat is fastened by a belt from the same material and color. It is worn by a mannequin in front of a decor depicting three white flowers.
Date:
1950-1977
Resource Type:
still image
Collection:
Cashin (Bonnie) Collection of Fashion, Theater and Film Costume Design, 1913-2000
Photographs of Cashin's ready-to-wear designs for Sills and Co. featured in department store windows.

Cashin's illustrations titled "Bonnie Cashin's Place."

Description:
Text: "The place-- feasibility thoughts. A. It seems to be a perfect time in the industry for a whole fresh approach to the fashion scene. It seems to be a perfect time for the launching of Cashin ideas on a comprehensive scale. "An idea whose time has come?" Groundwork has been carefully laid over the years. The merchants have indicated readiness. The consumer is ready. B. Business structure -- keep approaches flexible -- keep thinking open. Money is not of first importance. Could be private investment, public investment, principals only as investors, or an overall big fat jolly Angel. Most important are the active working principals [i.e. principles]. C. Team-- B.C. design director. The search is for a production activist & a business administrator. These may be the same person. Or, the administrator may be the sales/promotion director. Handpicked general staff, all off-seventh in character, & all must be able to wear the clothes well. It is visualized that every member of the staff would enjoy incentive participation in the project. D. The location-- way-off Seventh. Near the U.N. or east on 57th St. Or a dock on the east river. The look of a working place. An imaginative factory. An eviremental [i.e. environmental] gallery. A new experience & exposure for buyers. A place they will enjoy coming to & will talk about & will quietly, without pressure, be able to intelligently plan promotions. Caution Cashin! Partners & staff must constitute a B.C. Protective Society. Only persons who can assume responsibility for the machinery of The Place are needed. B.C. must be protected to freely dream, experiment & function creatively."
Date:
Ca. 1955-1985
Resource Type:
still image
Collection:
Cashin (Bonnie) Collection of Fashion, Theater and Film Costume Design, 1913-2000
Cashin's illustrations titled "Bonnie Cashin's Place."

Cashin's illustrations titled "Bonnie Cashin's Place."

Description:
Text: "Bonnie Cashin in toto. A membership club for Cashin People. An envirement (i.e. environment) in which to view & order all things B. C. at retail. A service to the consumer. This will also serve as a store spur- building up a comprehensive B. C. image- attracting the consumer they now completely miss. More important it will also serve as a testing ground for ideas they do not buy. Membership to provide: A. A stimulateing (i.e. stimulating) place to meet a friend, have refreshments, & view fashions as at a gallery. Use film, voice, & unique display. Use only ex-models as sales staff. B. Service & fashion consultation. Proper alterations & special orders. C. Information: a monthly fashion letter. D. Previews of collections. Also special holiday shows for husband's generous instincts. N.Y. will serve as a prototype for a franchise plan to be put into action as soon as year-round clothes are available. Advertiseing (i.e. advertising), buying, display, etc. will be planned & controlled from the central office. All B. C. manufacturers might participate in the financing of this plan. More- more- more."
Date:
Ca. 1955-1985
Resource Type:
still image
Collection:
Cashin (Bonnie) Collection of Fashion, Theater and Film Costume Design, 1913-2000
Cashin's illustrations titled "Bonnie Cashin's Place."