Language: English / Resource Type: still image / Collection: Connell (Will) Papers / Subject: Cleaning--California - UCLA Library Digital Collections Search Results

Description:: Advertisement photograph for Double X Floor Cleaner with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet. Text on the advertisement reads "Double X 'takes' the floor, Makes Varnish Vanish, Makes Old Floors New."
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: The National Housing Act of 1934 created the Federal Housing Administration, a system of federally guaranteed bank mortgages. The administration's Better Housing Program also provided home repair loans to stimulate the construction industry and improve housing conditions.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Containers of "Double X Floor Cleaner," "Savabrush," and "Waxoff" ornamented to resemble athletes with arms, legs and athletic shorts and shoes added, positioned to look like they are pole vaulting over a bar with a sign reading "A New Sales-High For 1936."
Date:: [circa 1936]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Advertisement photograph for "Double X Floor Cleaner with a three-dimensional message, "Make Old Floors New," on a hardwood floor.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Photograph for advertisement for "Double X Floor Cleaner" with a container of the cleaner with added arms, legs and eyeglasses on a hardwood floor. The container figure carries a bucket of suds and cleans the floor with mop ends attached to its feet.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Photomontage advertisement for "Double X Floor Cleaner" with a can of the product on a wooden floor. A line of 14 repeated images of a woman mopping, and a circle of 19 images of a men mopping have cleaned areas of a wooden floor. "Double X Makes Old Floors New" is displayed in three-dimensional letters and "Makes Varnish Vanish" appears on a circular cleaned area of the floor.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

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