Genre: photomontages / Repository: University of California, Los Angeles. Library Special Collections / Subject: Cleaning--California - UCLA Library Digital Collections Search Results

Description:: This image is a photomontage employing an image of a floor with an "X on it (see image ark no. 21198/zz002j90t5) and other images of people.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Photomontage advertisement for "Double X Floor Cleaner" with a can of the product on a wooden floor. A line of 14 repeated images of a woman mopping, and a circle of 19 images of a men mopping have cleaned areas of a wooden floor. "Double X Makes Old Floors New" is displayed in three-dimensional letters and "Makes Varnish Vanish" appears on a circular cleaned area of the floor.
Date:: [circa 1934]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

Description:: Photomontage composition showing a bar graph made of strips of floor boards with the years from 1924 to 1931 along the bottom apparently showing the sales growth of "Double X Floor Cleaner" during that time. Superimposed are photographic images of small men wearing lederhosen and holding picks and ropes scaling the bar graph. A strong light casting a dark shadow against the wall behind, enlarges the figures and graph bars, increasing the drama of the scene and giving it a cinematic aspect.
Date:: [circa 1931]
Resource Type:: still image
Photographer:: Connell, Will, 1898-1961
Collection:: Connell (Will) Papers

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