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Members of Angelus Temple ride a parade float, Los Angeles, 1935

Description:
Unidentified members of the Angelus Temple house of worship ride on a parade float. The parade celebrated Aimee Semple McPherson's 25th year of ministry service. The parade ended at the City Hall steps where McPherson greeted approximately 5000 people and the Mayor. Aimee Semple McPherson was a Los Angeles evangelist in the 1920s and 1930s who founded the Foursquare Church and Angelus Temple.
Date:
January 7, 1935
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Members of Angelus Temple ride a parade float, Los Angeles, 1935

"Bride of the Sea" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
The "Bride of the Sea" float representing a beautiful young maiden riding beneath a floral canopy. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of Santa Monica.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
"Bride of the Sea" float in the Tournament of Roses Parade, Pasadena, 1934

"Old Ironsides" float in the Tournament of Roses Parade, Pasadena, 1934"Old Ironsides" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
The "Old Ironsides" float was a floral replica of the historic frigate of the American navy. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float on the right in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of San Diego.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
"Old Ironsides" float in the Tournament of Roses Parade, Pasadena, 1934"Old Ironsides" float in the Tournament of Roses Parade, Pasadena, 1934

"Little America" float in the Toutnament of Roses Parade, Pasadena, 1934

Description:
The first base was established in 1929, while the last, Little America V, was established in 1956 at Kainan Bay. Little America II was established in 1934, and during the 1934-1935 expedition, many souvenir letters were sent from Little America, using a commemorative postage stamp issued by the U.S. government. Glendale's float received a special award, a consolation prize after the float's entry having been delayed en route to the parade.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
"Little America" float in the Toutnament of Roses Parade, Pasadena, 1934

Crowd watches parade celebrating Aimee Semple McPherson's 25th year of ministry service, Los Angeles, 1935

Description:
Crowd watches parade floats and a procession of vehicles drive through downtown Los Angeles on the way to City Hall in celebration of Aimee Semple McPherson's 25th year of ministry service. The parade ended at the City Hall steps where McPherson greeted approximately 5000 people and the Mayor. Aimee Semple McPherson was a Los Angeles evangelist in the 1920s and 1930s who founded the Foursquare Church and Angelus Temple.
Date:
January 7, 1935
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Crowd watches parade celebrating Aimee Semple McPherson's 25th year of ministry service, Los Angeles, 1935

Floral-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

Description:
A floral-themed float including a throne, costumed participants and glowing flowers created for the Hoover Dam Power Inaugural. The celebration was held to honor the first instances of power-production from the dam. Downtown Los Angeles was flooded with 7.2 million candle-power light, and engineers claimed that the display was visible from 100 miles away.
Date:
October 9, 1936
Resource Type:
still image
Collection:
Los Angeles Daily News Negatives
Floral-themed float created for the Hoover Dam Power Inaugural, Los Angeles, 1936

"A Sea of Sand" float in the Tournament of Roses Parade, Pasadena, 1934

Description:
The "A Sea of Sand" float was preceded by 4 thoroughbred Arabian horses and two camels, "ships of the desert." In addition to its title, the float also bears the floral sign "The Dessert Playground." A woman in a bathing suit stands on the float, braving the rain. The float was entered by the city of Palm Springs. The float is seen is seen passing the Goodhue Flagpole in the center of the intersection of Orange Grove Blvd. and Colorado Blvd.
Date:
January 1, 1934
Resource Type:
still image
Collection:
Los Angeles Times Photographic Collection
OpenUCLA Collections
"A Sea of Sand" float in the Tournament of Roses Parade, Pasadena, 1934