An unknown man applying false eyelashes to Elsie the Borden Cow, the unofficial mascott for Borden dairy products. After appearing at the New York World's Fair, Elsie was chosen by R.K.O. producer Gene Towne to star in the 1940 film "Little Men," based on the novel by Louisa May Alcott. Elsie arrived in Los Angeles on July 12, 1940
This photograph appears with the article, "Cathedral of St. Sophia to Open Doors Sept. 28, New Church, Erected at Cost of $2,000,000, Will Be Center ofGreek Orthodoxy in U.S." Los Angeles Times, 15 Sept. 1952: A1.
Homes and palm trees underwater in the Venice neighborhood of Los Angeles. After heavy rains lasting more than 36 hours, between 1200 and 1800 homes in the Venice area were underwater on January 1, 1934.
A man surveys the newspapers available for reading at an open-air public library in Pershing Square, downtown Los Angeles. The Pershing Square outdoor library was opened in December of 1936, and was staffed by W.P.A. workers. Visitors to the library could choose to borrow a book by simply leaving their name. The library was quite popular, circulating 24,000 books in its first six months of operation, and spawning other outdoor libraries in Los Angeles.