An unknown man applying false eyelashes to Elsie the Borden Cow, the unofficial mascott for Borden dairy products. After appearing at the New York World's Fair, Elsie was chosen by R.K.O. producer Gene Towne to star in the 1940 film "Little Men," based on the novel by Louisa May Alcott. Elsie arrived in Los Angeles on July 12, 1940
Most likely related to the yearly mud battle between first and second year students and the first time female students took part. Students unknown. LAJC is now known as Los Angeles City College located near Vermont and Santa Monica Blvd.
A $50,000 Derby day at the Santa Anita racetrack on February 22, 1937. The crowd in attendance was estimated at 45,000 spectators. Twenty-three horses raced that day, beating out the Kentucky Derby's record of twenty-two starting horses at that time. The $50,000 purse was won by the horse Fairy Hill.
Girl seated on high stool, draped with sheet, and 2 boys, standing, 1 with mirror, 1 with scissors, with hand-lettered sign reading HAIR CUTEING 1 CT., outdoors with wall and window in background
View of the "Queen of the Seven Seas" float with the Queen of the Rose Parade, Treva Scot, and her 6 visible attendants, in a chariot accompanied by 4 sea horses and pulled by 3 or 4 floral goldfish.The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard.
The "Treasure Ship" float with a Spanish galleon bearing golden gifts; the intended inhabitants of the float were driven away by the rain. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Hotel Vista del Arroyo.
"Mandalay" float representing the love boat in the play "East is West." One participant is wearing a traditional Chada hat and costume while others don tunics and round hats. The float was entered by the city of Whittier.
View of the "Sea Serpent" float with 3 women. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of Venice.
"Home Sweet Home" float with a flower-draped Spanish style house with a boy and girl sitting in the front yard. The float was entered by the Los Angeles Chamber of commerce.