An unknown man applying false eyelashes to Elsie the Borden Cow, the unofficial mascott for Borden dairy products. After appearing at the New York World's Fair, Elsie was chosen by R.K.O. producer Gene Towne to star in the 1940 film "Little Men," based on the novel by Louisa May Alcott. Elsie arrived in Los Angeles on July 12, 1940
The "Treasure Ship" float with a Spanish galleon bearing golden gifts; the intended inhabitants of the float were driven away by the rain. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the Hotel Vista del Arroyo.
A $50,000 Derby day at the Santa Anita racetrack on February 22, 1937. The crowd in attendance was estimated at 45,000 spectators. Twenty-three horses raced that day, beating out the Kentucky Derby's record of twenty-two starting horses at that time. The $50,000 purse was won by the horse Fairy Hill.
View of the "Sea Serpent" float with 3 women. The Pasadena Memorial Flagpole (Goodhue Flagpole) is visible behind the float in its original location in the middle of the intersection of Orange Grove and Colorado Boulevard. The float was entered by the city of Venice.