"Happy New Year" float in the Tournament of Roses Parade, Pasadena, 1927

Title: "Happy New Year" float in the Tournament of Roses Parade, Pasadena, 1927
Date Created: January 1, 1927
Date: 1927-01-01
Publisher: Los Angeles Times
Language: No linguistic content
Collection: Los Angeles Times Photographic Collection

Description: "Happy New Year" float with a sign reading Happy New Year perched on top of a large floral bell, and also with a little girl, Betty June Schneider, in a colonial style dress, and a driver. The float was entered by the Pasadena Chamber of Commerce and Civic Association.
1927 was the first year the the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song
Caption: Text from negative sleeve: Tournament of Roses, 1927. nitrates.

Genre: cellulose nitrate film
news photographs
Names: Tournament of Roses
Location: Pasadena (Calif.)
Resource type: still image
Subjects: Parades & processions--California--Pasadena
Culture
Arts
Entertainment
Events
Floats (Parades)--California--Pasadena

Repository: University of California, Los Angeles. Library. Department of Special Collections
Local Identifier: uclamss_1429_3358
ARK: ark:/21198/zz002cnxwn
Manifest url

Rights statement: copyrighted
Rights contact: UCLA Library Special Collections, A1713 Charles E. Young Research Library, Box 951575, Los Angeles, CA 90095-1575. Email: spec-coll@library.ucla.edu. Phone: (310) 825-4988
Rights Holder: The Regents of the University of California
Rights Country: US
Funding Note: Access to this collection is generously supported by Arcadia funds.
License: This work is licensed under a Creative Commons Attribution 4.0 International License .