Norton Building, with its occupant, Lord's Ladies Apparel, having a close-out sale, Los Angeles, 1936

Item Overview

Title

Norton Building, with its occupant, Lord's Ladies Apparel, having a close-out sale, Los Angeles, 1936

Date Created

[between October and December 1935]

Date

1935-10/1935-12

Publisher

Los Angeles Times

Language

English

Collection

OpenUCLA Collections
Los Angeles Times Photographic Collection

Notes

Description

The Norton Building is located at Sixth Street and Broadway in Los Angeles. On October 23, 1935, an explosion destroyed the lower interior of the building, including The Owl Drug Co. and two outfitting stores. The building received a major façade alteration in 1940.
Possibly related to "Dozen Hurt in Explosion: Stores Burn Downtown," Los Angeles Times, 24 Oct 1935: 1 and "Store Blast Cause Found: Downtown Blaze Resulting in Injury of Dozen, Held Due to Welding Fire," Los Angeles Times, 25 Oct 1935: A2.
John H. Norton building, photograph taken from the front right corner of the building. Lord's, an apparel store leasing space in the building, was having a closing sale. Blurry images of people are in the picture. Two mailboxes and a short ladder are in front of the building. The building is papered in closing sale signs from Lord's.

Caption

Text in crosswalk: KEEP RIGHT
Handwritten on negative: John H. Norton Bld
Vertical banner texts: LORD'S REMOVAL SALE. ENTIRE STOCK MUST BE SOLD Regardless of COST. FORCED OUT Lease Expires. GREATEST OF ALL SALES. LORD'S FORCED OUT! LEASE EXPIRES. MUST SELL ENTIRE 176,500 STOCK. NOTHING RESERVED.
Text running around the first floor ceiling level: LADIES LORD'S APPAREL. THE OWL DRUG CO. Better drug stores
Signs in storefront: Forced out! LEASE EXPIRES. Must Sell Entire $176,500.00 Stock. NOTHING RESERVED. LEASE EXPIRES. Sacrificing Entire $176,500.00 Stock. Nothing Reserved! ENTIRE STOCK MARKED DOWN AS LOW AS 50[cents] ON THE $. REMOVAL SALE.
Handwritten on negative sleeve: 3286. John H Norton Bld. [stamped:] Jan 21 1936
Text at top of building: JOHN H NORTON 1906
Street sign text: NO LEFT TURN

Physical Description

Extent

1 photograph

Medium

b&w nitrate negative

Keywords

Genre

cellulose nitrate film
news photographs

Names

Owl Drug Company (Firm)
Lord's Ladies Apparel
Norton Building (Los Angeles, Calif.)

Location

Los Angeles (Calif.)

Longitude

34.046646

Latitude

-118.252035

Resource type

still image

Subjects

Commercial buildings--California--Los Angeles
Special sales--California--Los Angeles