Prof. Horsford's Phosphatic Baking Powder [inscribed]

Item Overview

Title

Prof. Horsford's Phosphatic Baking Powder [inscribed]

Date Created

[between 1890 and 1906?]

Date

1890/1906

Place of Origin

Providence (R.I.)

Publisher

Rumford Chemical Works

Language

English

Collection

Patent Medicine Trade Cards
History and Special Collections for the Sciences Collection

Notes

Description

"Rumford Baking Powder," an aluminum-free baking powder still sold today, is the direct descendant of "Professor Horsford's Phosphatic Baking Powder."
Original trade card forms part of: Collection no. 311, History & Special Collections for the Sciences, Louise M. Darling Biomedical Library, UCLA.
Sepia-toned image on front of card depicts a baby sitting propped up against a fabric and lace covered backing. The baby is holding a small label reading Prof. Horsford's Baking Powder. The text on the back of the card indicates that the Baking Powder was used in cooking, and claims that it treats phosphate deficiency which could lead to disease and growth retardation.

Caption

Additional text from card: Made from Prof. Horsford's Acid Phosphate. Recommended by leading physicians. Makes lighter biscuit, cakes, etc., and is healthier than ordinary baking powder...This baking powder restores the phosphates lost with the bran, in bolting fine flour, which are indispensable in the maintenance of health. A deficiency of the phosphates is a common cause of disease and of retarded growth...

Physical Description

Extent

1 print (trade card)

Dimensions

12.4 x 8.1 cm.

Keywords

Genre

trade cards

Location

United States

Resource type

still image

Subjects

Drugs, Non-Prescription--Advertisements
Infants
Phosphates--therapeutic use--Advertising
Baking
Patent medicines