, a leading California businessman and noted philanthropist,
is the primary sponsor of the Election Day Voter Registration (EDVR) initiative.
Rob authored EDVR to increase voter turnout in California and deter those who take
advantage of their voting privilege by increasing penalties against voter fraud.
McKay believes Californians should have a stronger voice and greater stake in issues
that impact their schools, businesses, and communities. He explored political participation
with public policy experts and other researchers who share his concern about the decreasing
number of Californians turning out at the polls.
Rob is the managing partner of the McKay Investment Group, which provides venture capital for
early-stage technology and consumer product companies, including Foodfit.com, Essential Elements
and Salon.com. The Group is a major investor in U.S. Robotics, the world's leading provider of
Internet access and manufacturer of computer modems.
Rob, along with his brothers and parents, established the McKay Foundation in January 1992. It
is a private family foundation dedicated to helping revitalize low-income communities and providing
greater economic opportunities and affordable housing for underprivileged families. The Foundation
provided critical support in community-wide efforts to rebuild South Central Los Angeles following
the L.A. riots.
The family foundation originated from the hard work and success of McKay's father. Robert Sr. had his own
business, a small architect's firm and construction business. In the early 1960s, he was hired to design a
building for a new fast-food company named Taco Bell. After completing the job, he joined the young company
as President. Over the next 15 years, Robert Sr. expanded Taco Bell from one restaurant to a successful
national chain, eventually overseeing its sale to Pepsico.
Originally from Orange County, Rob received a Bachelor of Arts in political science from Occidental College in
Los Angeles. In 1988, he moved to the Bay Area to obtain a post-graduate degree from the University of
California, Berkeley that emphasized economics and non-profit management, laying the groundwork for his
career in business and philanthropy.